Hosted by Unknown Host · EN · 5 episodes
Established thought leaders with verified media credentials.
Where the CMO role actually goes next. Not company updates. Not product roadmaps. Not 2026 planning cycles. The CMO Pivot is a straight-shot conversation with the marketing leaders who’ve lived the job before COVID, survived the chaos after it, and now see where the role is unmistakably headed. From brand to demand gen, product marketing to category creation—and now, everything AI is burning down and rebuilding in real time—the CMO seat is shifting faster than any other role in the C-Suite. This show is here to document that pivot, one brutally honest perspective at a time. Nocorporate PR. No talking points. No “let me tell you what our company is doing next quarter.” Just perspective. Opinion. Pattern recognition. Hard-earned experience. The stuff every marketing leader secretly wishes they had more access to. The CMO Pivot is built for Work Tech, but the insights from these conversations
Unknown Host hosts The CMO Pivot, a business show with 5 episodes published.
Too many marketers still think their job is to create campaigns. James Whitemore argues that's outdated. Modern CMOs aren't judged by brand awareness or clever ads. They're judged by revenue, business impact, and proving
If marketing is still only being measured on leads, impressions, or brand awareness, the job is being played too small. This conversation gets right to the real issue: owning the full pipeline, building a tighter relatio
The marketing leadership role is currently undergoing a significant shift in identity. It is no longer enough to just manage a brand or buy ads. The job has evolved into a strategic function that connects the dots betwee
The CMO role is currently in the middle of a massive identity crisis. It is not just about running ads or managing a brand anymore. It is about being the person who connects the dots between product, sales, and the custo
It’s been a while since we launched a new podcast. Lately, we’ve been wondering about how roles have changed at work, specifically the CMO role. We’re both recovering marketers, and with the network, we tend to talk with
Sponsor detection runs nightly. Check back soon.
No public pitch examples yet for this show.
Generate your own personalised pitchShows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.
To pitch The CMO Pivot, visit https://wrkdefined.com/podcast/the-cmo-pivot for contact information, then craft a tight one-paragraph hook that ties your expertise to a gap in their recent business coverage.
The CMO Pivot is hosted by Unknown Host. The show is categorised under business and has published 5 episodes.
The CMO Pivot has published 5 episodes.
The CMO Pivot regularly covers business. It sits in the business category.
The CMO Pivot is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The CMO Pivot hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The CMO Pivot average 30 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates The CMO Pivot's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric.
