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Hosted by The Chingona Collective · 🇺🇸 US · EN · 33 episodes
Established thought leaders with verified media credentials.
Latinos are driving the economy. The Chingona Chair teaches brands to connect and profit with culturally-rooted strategies, not clichés. Hosted by three Latina founders with decades of experience in brand marketing, corporate strategy, retail execution, and consumer insights, we highlight what companies are doing right and where they're missing the mark with Latino consumers—and why it matters to the bottom line.
The Chingona Collective hosts The Chingona Chair, a business show with 33 episodes published.
What does it take to build a successful career in communications while staying true to your voice, your culture, and your purpose? In this episode of The Chingona Chair , Diana Leza Sheehan sits down with communications
The FIFA World Cup 2026 isn't just going to be the most watched sporting event in history, with over six billion people expected to tune in. It's the biggest marketing opportunity US brands have ever had. And most of the
Bienvenidos to Cafecito Con HACE, hosted by The Chingona Chair. At the 2026 HACE Summit, our host sat down with Talita Ramos Erickson, Head of Legal Operations and Chief of Staff at McDonald’s. From navigating leadership
Bienvenidos to Cafecito Con HACE, hosted by The Chingona Chair. At the 2026 HACE Summit, our cohost, Alex Garza, sat down with Ashleigh Lyons Marable, VP of Inclusion Strategies at Fifth Third Bank. From recognizing earl
Bienvenidos to Cafecito con HACE, hosted by The Chingona Chair. At HACE's Annual Summit, our co-host Diana Leza Sheehan sat down with Natasha Miller Williams, VP of Talent Management, Culture, and Learning at Ferrera, fo
Bienvenidos to Cafecito con HACE, hosted by The Chingona Chair. At HACE’s Annual Summit, our host Alex Garza sat down with Holly Sales-Milanese, Director of Consumer Banking Talent & Development at Ally Financial, for an
Bienvenidos to Cafecito Con HACE, hosted by The Chingona Chair. At HACE’s annual conference, our co-host Diana Sheehan sat down with Dr. Robert Rodriguez, Founder & President of DRR Advisors and a leading voice in advanc
Bienvenidos to Cafecito Con HACE, hosted by The Chingona Chair. At HACE’s annual conference, our co-host Diana Leza Sheehan sat down with Steven Brown, VP of Culture and Engagement at Molson Coors. In this conversation,
Bienvenidos to Cafecito Con HACE, hosted by The Chingona Chair. At HACE’s annual conference in Chicago, our co-host Alejandra Garza sat down with Pattie Amaro, Director of Talent Acquisition at Blue Cross Blue Shield Ass
Bienvenidos to Cafecito Con HACE, hosted by The Chingona Chair. At the 2026 HACE Summit, our host, Diana Leza Sheehan, sat down with Silvana Montenegro, Global Head of the Office of Hispanic & Latino Affairs at JPMorgan
Bienvenidos to Cafecito Con HACE, hosted by The Chingona Chair. At the 2026 HACE Summit in Chicago, our host sat down with Marissa Solis, SVP of Global Brand and Consumer Marketing of the NFL. She is the Latina architect
Bienvenidos to Cafecito Con HACE, hosted by The Chingona Chair. At HACE’s annual conference in Chicago, our co-host Alejandra Garza sat down with NASCAR driver Daniel Suárez, the first Mexican-born driver to win a NASCAR
What does it really take to start—and sustain—a small business? In this episode of The Chingona Chair , hosts Alex Garza and Diana Leza Sheehan sit down with two Little Village-raised, Chicago entrepreneurs, Daniel Silva
This National Small Business Week, the Chingona Chair podcast is celebrating the entrepreneurs who make their communities come alive. Lilia Arroyo Flores of Digame Consulting, sits down with two incredible Berwyn, Illino
This episode of The Chingona Chair is a special and deeply personal conversation about leadership that moves beyond theory into action. Hosts Lilia Arroyo Flores and Alex Garza sit down with Devin Theobold , Director of
The old playbook is dead. For decades, brands controlled the narrative — building awareness through campaigns, shaping demand through careful planning, and earning shelf space through forecasts and brand equity. Not anym
In a moment defined by economic volatility, policy shifts, and rising costs, brands are being tested—and telling on themselves. In this episode of The Chingona Chair , hosts Lilia Arroyo Flores , Alex Garza , and Diana L
The cultural ripple effects of Bad Bunny’s record‑breaking Super Bowl halftime show didn’t end when the lights went out. In this episode of The Chingona Chair , Diana Leza Sheehan, Lilia Arroyo‑Flores, and Alex Garza dig
The Monday after the 2026 Super Bowl, the Chingona Chair is back — and this halftime show wasn’t just performance. It was a cultural reset. In Part 2 of our NFL + Bad Bunny special, Diana, Lilia, and Alex unpack the mome
The Super Bowl. Bad Bunny. Cultural backlash. Global expansion. This episode of The Chingona Chair breaks down one of the most important brand strategy moments of the year: the NFL’s decision to place Bad Bunny — the wor
Diana Leza Sheehan
PDG Insights
2 appearances on this show
Talita Ramos Erickson
McDonald’s
1 appearance on this show
Ashleigh Lyons Marable
Fifth Third Bank
1 appearance on this show
Natasha Miller Williams
Ferrera
1 appearance on this show
Holly Sales-Milanese
Ally Financial
1 appearance on this show
Dr. Robert Rodriguez
DRR Advisors
1 appearance on this show
Steven Brown
Molson Coors
1 appearance on this show
Pattie Amaro
Blue Cross Blue Shield Association
1 appearance on this show
Silvana Montenegro
JPMorgan Chase
1 appearance on this show
Alex Herrera
Pink Owl Café
1 appearance on this show
Vanessa Valentin Lebron
Altura Collective
1 appearance on this show
Devin Theobold
HACE
1 appearance on this show
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The Chingona Chair is hosted by The Chingona Collective. The show is categorised under business (society) and has published 33 episodes.
The Chingona Chair has published 33 episodes.
The Chingona Chair regularly covers business, society, culture. It sits in the business category, with a society focus.
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Episodes of The Chingona Chair average 26 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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