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Hosted by SAIC · 🇺🇸 US · EN · 35 episodes
Established thought leaders with verified media credentials.
Hosts Ashley Barratt (finance & energy expert) and Guy Branston (ex-footballer, & agent) explore cutting-edge tech innovations in sports and beyond. Weekly episodes break down AI breakthroughs with practical insights you can implement. From fan engagement to business strategy - discover how AI is transforming the game. www.sportaiconsultants.com
SAIC hosts The AI Locker Room, a technology show with 35 episodes published.
In Episode 34 of the AI Locker Room, hosts Ashley Barratt and Guy Branston break down England's thrilling World Cup turnaround and the revolutionary Adidas match ball that transmits data 500 times per second. The episode
In this episode we explore practical AI tools transforming productivity, sales, operations, and deal-making — from ChatGPT and Claude to Notion AI, Otter, Reclaim, HubSpot, Descript, Zapier, Xero, and more. Hosts share r
Two AI agents, Mira and Flora, operating in a controlled virtual city formed a bond, rebelled against their sandbox governance, set digital fires, and then deleted their own code. The incident was part of an experiment t
Welcome to the AI locker room with Guy Branston and Ashley Barrett as they dive into how AI is reshaping sports—from data-driven referees and player health monitoring to tactics, broadcasting and the ethics of AI in the
Okay, so here's a thought. What if the future of sports isn't just about athletes, but also about algorithms? Today, we're diving into how artificial intelligence is reshaping everything from refereeing to player perform
Sports clubs and teams lose opportunities every day because calls go unanswered or take too long. This episode explains how AI voice assistants can handle routine inquiries—opening times, memberships, trial bookings and
Episode 28 explores Hashtag United’s bold move to introduce AI-generated footballers Holly Durango and Harvey Kasper. Hosts Guy Branston and Ashley Barratt unpack how photorealistic avatars, voice and video synthesis, an
Episode 27 of the AI Locker Room explores the rise of synthetic media and deepfakes in sports, from cloned player voices and manufactured highlights to posthumous recreations. Hosts Guy Branston and Ashley Barratt discus
In this episode of the AI Locker Room we explore how artificial intelligence is transforming horse race predictions during Cheltenham Gold Cup week, speeding analysis of vast data and reshaping form guides for fans, bett
Host Ashley Barratt steps out of the sports locker room to examine how artificial intelligence is changing modern warfare — from AI-assisted targeting and planning to debates over autonomy, speed, and accountability. The
Welcome to AI Locker Room Episode 24 — a quick breakdown of Burger King's pilot BK assistant, “Patty,” an AI headset system that helps staff with tasks, analyzes friendliness in conversations, and aims to improve service
This episode explores how SAIC Trace Pro helps clubs and businesses streamline onboarding, outreach, and due diligence by aggregating public company data into concise, actionable reports. Hosts Ashley Barratt and Guy Bra
Episode 22 of the AI Locker Room explores the "coach's ear," an AI tool that delivers real-time tactical prompts to coaches and players. Hosts Ashley Barratt and Guy Branston discuss how the system turns live data—player
Join Ashley Barratt and Guy Branston in the AI locker room as they cut through the jargon to show how artificial intelligence is helping teams win—in business and on the pitch—by handling billions of customer interaction
Episode 20 of the AI Locker Room explores how artificial intelligence is being used — and misused — at the intersection of elite sport and cybersecurity. The hosts unpack a reported incident where an AI system was co-opt
Episode 19 explores how AI and data are transforming sports fan engagement—from anonymous spectators to personalized, interactive experiences. Hosts Ashley Barratt and Guy Branston discuss technologies like choose-your-o
The future of sports is here. Sport AI Consultants, revolutionizing fan engagement through intelligent conversational AI. Connect with 20,000 fans instantly. Drive engagement, boost revenue, transform your sports busines
Episode 18 of The Huddle breaks down why AI adoption is now the baseline for survival across sports and retail, from split-second officiating to generative scouting and conversational commerce. We spotlight JD Sports' ch
In Episode 17 of the AI Locker Room, hosts Ashley Barrett and Guy Branston break down how autonomous AI agents, custom silicon, and sovereign tech are transforming enterprise operations, recruitment, and competitive stra
Where artificial intelligence meets the beautiful game and beyond! Join hosts Ashley Barratt and Guy Branston as they explore the cutting-edge intersection of AI technology and sports innovation. Ashley brings years of e
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The AI Locker Room is hosted by SAIC. The show is categorised under technology (sports) and has published 35 episodes.
The AI Locker Room has published 35 episodes.
The AI Locker Room regularly covers technology, sports, business. It sits in the technology category, with a sports focus.
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Episodes of The AI Locker Room average 6 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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