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Hosted by Unknown Host · 🇺🇸 US · EN · 184 episodes
Established thought leaders with verified media credentials.
The 30 Percent Podcast is a podcast that focuses on the Kenyan music industry. The name is derived from the astonishing stat that between 30% - 40% of music played on Kenyan radio stations is Kenyan. Our goal is to see this percentage go up significantly. We will also broadly discuss global music industry trends and contextualize them through the lens of two music producers based in Kenya.
Unknown Host hosts The 30 Percent Podcast, a music show with 184 episodes published.
We begin the episode with a recap of our Spotify Greasy Tunes Live show (8:50). After that, we have a conversation guided by entertainment journalist Claris Khalayi about albums and their relevance in todays music scene
We begin with an update on the upcoming live show with Spotify Greasy Tunes (15:18), then an update on the ongoing CMO drama with KAMP and the Recording Industry of Kenya (RIKE) clapping back at KECOBO after their accusa
We begin the episode with a recap of Savinnah's listening party at the Purple Onion, leading to a conversation about alternative music and how to make it successful (17:27), Next The CMOs are fighting again. KECOBO strip
We begin the episode with a recap of the Celebrity Fight Night we attended (3:33), leading to a conversation about artists pivoting to other businesses to make money (16:05). Next, SUNO is paying grants to artists, but s
We begin this episode with a conversation ignited by Mbarathi, a sound engineer in the Kenyan Music Scene, who talked on artists skipping the process, putting optics over development (13:19), then, you can now check if y
We begin this episode with some shows Afam attended, leading to a conversation about artist development, and when it should stop (4:18), Next, Fathermoh is suing his label Black Market records for 87 Million (14:02). Fol
To commence our shift into video episodes, we sit down with Muthoni Drummer Queen, the artist and visionary behind the cultural staple festival, Blankets & Wine. Bringing 17 years of experience in curating the culture, M
We begin today's episode by talking about We are Nubia and Xenia's new snippet (7:01), next, an announcement about the podcast (15:53). After that, Bien came under fire for his appearance at the African Forward Concert d
Today's episode begins with a conversation on longevity in music, and what it takes to remain at the top (6:46), then, is music discovery on social media today better than the older discovery channels? (19:28). Next, Spo
We begin the 180th episode with with a recap of Afams experience at the Rituals show at Covo Nairobi, as well as Hildah Watiri's listening party (4:00). We then talk about Ongeza Volume's The Set List event that we atten
The episode begins with a discussion on rollouts, do we need to bring back the old school way of marketing music? (9:28) One RPM recently started distribution of plaques, beginning with to Vijana Barubaru, what will that
We begin today's episode with a discussion about whether artists releasing old music is good for their career or not (9:45). Next, is it profitable to make music that does not appeal to the local music scene and contain
Black Market Records were in the news recently a with talks about the label and its artist being sued for $1M, leading us to talk about music labels and the ways they take advantage of artists plus the importance of cont
We begin todays episode talking about Nyashinski's Showman residency at Canivore, and what goes into making a residency successful (15:36). Next, the Base to billboardz initiative announced its six finalists (28:23), we
A week of being outside leads us to talk about Odunsi the Engines visual screening, his performance and what makes Kenya a good hub for artists debuting music (5:42), Then a recap of the Industry Social Event (24:03). Fi
We begin todays episode breaking down the most recent IFPI music report. Is the African music industry doomed to play catchup to the rest of the world? We discuss this and more (10:39), Then get into a review of Ochiko's
We begin todays episode talking about Afam's appearance at the studio Can-V studio leading to a conversation about the value of post roll-outs in todays music climate (5:36). UMG East Africa announced additions to their
We begin todays episode attempting to answer - Are we too harsh on KE artists or are we not critical enough? (12:03), Then, a US ruling on a copyright case against AI art could have implications on creatives Intellectual
We begin with a brief recap from one of the Kilele Summit sessions, and talk about what success looks like for an artist in 2026 (10:42). Next, a recent X post about a few hard to believe things about the KE music indust
Toxic Lyrikali and Buruklyn Boys beef escalated with more tracks dropped aimed at each other. Who do we think is winning (9:00). Next, Spotify released their 5 year anniversary list, why aren't any Kenyan artists on ther
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The 30 Percent Podcast is hosted by Unknown Host. The show is categorised under music (commentary) and has published 184 episodes.
The 30 Percent Podcast has published 184 episodes.
The 30 Percent Podcast regularly covers music, commentary. It sits in the music category, with a commentary focus.
The 30 Percent Podcast is accessible for guests with genuine music expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The 30 Percent Podcast hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The 30 Percent Podcast average 69 minutes, giving guests a long-form format with plenty of time to expand on their expertise.
Our data rates The 30 Percent Podcast's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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