Hosted by imageseven · 🇺🇸 US · EN · 249 episodes
Established thought leaders with verified media credentials.
The School Marketing Journal podcast is for school Heads, covering the latest in school marketing and communications.
imageseven hosts smj: school marketing journal, a business show with 249 episodes published.
School Marketing Journal with Brad Entwistle and Graham Catt In this interview episode, Brad is joined once again by Graham Catt, Chief Executive Officer of Independent Schools Australia, to discuss what School Choice Co
School Marketing Journal with Brad Entwistle, Andrew Sculthorpe and Belinda McCubbin In this episode, Brad, Bel and Scully examine why strong school communication begins before the wording stage. Combining the principles
School Marketing Journal with Brad Entwistle and Tracey Cain In this interview episode, Brad is joined by Tracey Cain, Chief Executive Officer at H/Advisors, to unpack reputation risk in independent schools. Tracey expla
School Marketing Journal with Brad Entwistle, Andrew Sculthorpe and Belinda McCubbin In this episode, Brad, Bel and Scully explore the sixth principle in the series: experience beats message. They discuss why messaging c
School Marketing Journal with Brad Entwistle and Shane Hogan In this deep dive episode, Brad is joined by Shane Hogan to explore what school leadership requires when communities need stability and confidence. Drawing on
School Marketing Journal with Brad Entwistle and David Woodgate In this interview episode, Brad is joined by David Woodgate, Chief Executive of the Independent Schools' Bursars Association (ISBA) in the UK, to examine ho
School Marketing Journal with Brad Entwistle, Andrew Sculthorpe and Belinda McCubbin In this episode, Brad, Bel and Scully explore why external confidence depends on internal coherence. They discuss why staff goodwill is
School Marketing Journal with Brad Entwistle, Pauline Shuttleworth and Chris Lang In this interview episode, Brad is joined by Pauline Shuttleworth, imageseven Advancement Specialist, and Chris Lang, co-founder and Head
School Marketing Journal with Brad Entwistle, Andrew Sculthorpe and Belinda McCubbin In this episode, Brad, Bel and Scully explore why school brands are not personal platforms for leaders to reshape They explore the diff
School Marketing Journal with Brad Entwistle, Andrew Sculthorpe and Belinda McCubbin In this episode, Brad, Bel and Scully discuss a confronting principle for school Heads: leadership is communication. Every decision, si
School Marketing Journal with Brad Entwistle and Jack Stevens In this interview episode, Brad speaks with Jack Stevens, CEO of Edstart, about what findings from Edstart's 2026 School Fees Report mean for school Heads. Th
School Marketing Journal with Brad Entwistle, Andrew Sculthorpe and Belinda McCubbin A school's brand is not owned by marketing. It is shaped by leadership clarity, consistency and decision-making over time. In this epis
School Marketing Journal with Brad Entwistle and Belinda McCubbin When your mission is clear, it does more than guide strategy; it prevents misalignment before it starts. In part two, Brad and Bel explain why mission cla
School Marketing Journal with Brad Entwistle and Dr Mark Merry In this special Deep Dive, Brad sits down with Dr Mark Merry, long-serving Principal of Yarra Valley Grammar and former National Chair of the Association of
School Marketing Journal with Brad Entwistle and Belinda McCubbin Most schools have a mission statement. Some use it as a reference point for decisions and others treat it as a familiar phrase that sits in the background
School Marketing Journal with Brad Entwistle, Andrew Sculthorpe and Belinda McCubbin Many school leaders feel they are doing 'all the right things' in marketing – posting consistently, investing in digital, telling their
School Marketing Journal with Brad Entwistle, Andrew Sculthorpe and Belinda McCubbin The first episode for 2026 sees Belinda 'Bel' McCubbin welcomed as a regular voice, sharing what's changing in schools this year. The t
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this follow up to episode 232, Brad and Scully focus on how Heads can turn understanding into meaningful activity that changes behaviour or perception
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Despite having more data and reports than ever, many schools still struggle to turn insight into meaningful change. Brad and Scully explore why execution
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Parents are becoming far more sensitive to how schools communicate fees, and fee transparency is now one of the top factors shaping enrolment decisions.
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smj: school marketing journal is hosted by imageseven. The show is categorised under business (marketing) and has published 249 episodes.
smj: school marketing journal has published 249 episodes.
smj: school marketing journal regularly covers business, marketing, education. It sits in the business category, with a marketing focus.
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Episodes of smj: school marketing journal average 22 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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