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Welcome to Smarter Podcasting with Niall Mackay, The Podcast Guy and founder of Seven Million Bikes Podcasts. If you're a business owner, founder, marketer or podcaster who wants their podcast to actually drive business growth, you're in the right place. Niall has been podcasting since 2019, runs multiple top-ranked shows and produces podcasts for clients around the world. He uses Smarter Podcasting to share what's genuinely working in his business and his clients' businesses, with real strategies, real numbers and an honest take on what doesn't work either. The goal is simple. Help you use your podcast to bring in leads, build authority in your industry and grow your business. Hit subscribe and let's get into it. Cheers!
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Generate a tailored pitchUnknown Host hosts Smarter Podcasting: How To Use Podcasting For Business Growth.
"Be authentic. If it doesn't feel right inside, don't post it." – Amy Wenham In this episode, I sat down with Amy Wenham , founder of the Women's Business Network (WBN) in Ho Chi Minh City, to talk about one of my favour
"A podcast doesn't work like a landing page or a Facebook ad. It's not a straight line from listener to buyer. It's more like a web." I wanted to pull back the curtain on how podcasting actually generates revenue. It’s n
“Some invitations are so good I said yes before I even finished reading.” I think this episode is essential because the right guest strategy means nothing if your invitation is weak. A lot of people lose great guests bef
“There is no better networking tool than a podcast. Nothing even comes close.” I talk about one of the most overlooked ways to use a podcast: not just to educate an audience, but to build real business relationships with
This is an extra special episode of Smarter Podcasting! As you probably know, I run Seven Million Bikes Podcasts and we produce podcasts for clients around the world. We've done over a thousand episodes, helped with mill
“Short-form is the movie trailer. Long-form is the movie.” This episode is really about making content feel lighter and more connected. You do not need five separate content strategies. You need one strong idea, one stro
“Google does not scan Apple Podcasts. Google does not crawl Spotify. Google does not read your podcast show notes inside those platforms.” In this episode, I break down one of the biggest misunderstandings in podcasting:
Show note “What if you only had to create one thing per week? Just one.” This time, I walk through the content system I call the content waterfall. The idea is simple: instead of creating separate content for LinkedIn, n
“Your first ten episodes are your audition. They're the portfolio. They're the handshake.” I see too many podcasters treat those early episodes like practice rounds, but new listeners often go back to the beginning to de
“Podcasting is not just about reaching the right type of person. It is about making someone feel understood.” I have seen this happen a lot. Someone says their podcast is for business owners, founders, coaches, or profes
“Most business podcasts fail because they were never built with a clear purpose in the first place.” In this episode, I talk about why so many business podcasts start with energy, excitement, and good intentions, but slo
Discover how to break the mold of podcast monetization with Adam Schaeuble, host of Podcasting Business School, as he joins Niall Mackay for a transformative discussion. In this episode, Adam and Niall challenge traditio
Tune in to our latest podcast episode featuring me, Niall Mackay, a stand-up comedian and teacher in Vietnam with Andrew Durning from That Mental Ginger Show. In this engaging conversation, Niall and host Andrew discuss
Dreaming of quitting your job to podcast full-time? Discover how in the latest episode of Smarter Podcasting ! Join Niall Mackay as he shares his journey and practical advice on growing and monetizing your podcast. This
Struggling to name your podcast? Tune into the latest episode of Smarter Podcasting , where I share 10 essential tips for finding the perfect name for your show. Your podcast name is the first thing that potential listen
Are you struggling to expand your podcast audience and take your show to the next level? You're in the right place! In this episode, Niall Mackay reveals 25 actionable growth hacks designed to build your audience and str
Are you ready to create a podcast that listeners can't get enough of? In this episode of Smarter Podcasting , Mark Steadman from Origin joins Niall Mackay to share essential strategies for putting your listener first and
“Audio is non-negotiable. If it’s hard to listen to, people won’t stay.” I did a full podcast audit for Christopher Welsh, the host of a brand new philosophy podcast. I love doing audit episodes because they reveal thing
In this episode of Smarter Podcasting , host Niall Mackay explores the controversial topic of SEO in podcasting and its potential to transform your business. Joined by Ian Paynton, an entrepreneur revolutionizing his con
In this episode, the host discusses the importance of content planning in podcasting, emphasizing how good planning can prevent "pod fade," where many shows disappear after just 10 episodes. With the right approach, your
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Smarter Podcasting: How To Use Podcasting For Business Growth is hosted by Unknown Host. The show is categorised under Education (courses) and has published 0 episodes.
Smarter Podcasting: How To Use Podcasting For Business Growth regularly covers Education, Courses, How To, Leisure, Hobbies. It sits in the Education category, with a courses focus.
Smarter Podcasting: How To Use Podcasting For Business Growth is accessible for guests with genuine education expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Yes, Smarter Podcasting: How To Use Podcasting For Business Growth is actively signalling openness to guest pitches. This is a good window to reach out with a strong, targeted angle.
Episodes of Smarter Podcasting: How To Use Podcasting For Business Growth average 32 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Smarter Podcasting: How To Use Podcasting For Business Growth's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 2 days ago.