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Welcome to Smarter Podcasting with Niall Mackay, The Podcast Guy and founder of Seven Million Bikes Podcasts. If you're a business owner, founder, marketer or podcaster who wants their podcast to actually drive business growth, you're in the right place. Niall has been podcasting since 2019, runs multiple top-ranked shows and produces podcasts for clients around the world. He uses Smarter Podcasting to share what's genuinely working in his business and his clients' businesses, with real strategies, real numbers and an honest take on what doesn't work either. The goal is simple. Help you use your podcast to bring in leads, build authority in your industry and grow your business. Hit subscribe and let's get into it. Cheers!
Unknown Host hosts Smarter Podcasting: How To Use Podcasting For Business Growth.
Show note “What if you only had to create one thing per week? Just one.” This time, I walk through the content system I call the content waterfall. The idea is simple: instead of creating separate content for LinkedIn, n
“Your first ten episodes are your audition. They're the portfolio. They're the handshake.” I see too many podcasters treat those early episodes like practice rounds, but new listeners often go back to the beginning to de
“Podcasting is not just about reaching the right type of person. It is about making someone feel understood.” I have seen this happen a lot. Someone says their podcast is for business owners, founders, coaches, or profes
“Most business podcasts fail because they were never built with a clear purpose in the first place.” In this episode, I talk about why so many business podcasts start with energy, excitement, and good intentions, but slo
Discover how to break the mold of podcast monetization with Adam Schaeuble, host of Podcasting Business School, as he joins Niall Mackay for a transformative discussion. In this episode, Adam and Niall challenge traditio
Tune in to our latest podcast episode featuring me, Niall Mackay, a stand-up comedian and teacher in Vietnam with Andrew Durning from That Mental Ginger Show. In this engaging conversation, Niall and host Andrew discuss
Dreaming of quitting your job to podcast full-time? Discover how in the latest episode of Smarter Podcasting ! Join Niall Mackay as he shares his journey and practical advice on growing and monetizing your podcast. This
Struggling to name your podcast? Tune into the latest episode of Smarter Podcasting , where I share 10 essential tips for finding the perfect name for your show. Your podcast name is the first thing that potential listen
Are you struggling to expand your podcast audience and take your show to the next level? You're in the right place! In this episode, Niall Mackay reveals 25 actionable growth hacks designed to build your audience and str
Are you ready to create a podcast that listeners can't get enough of? In this episode of Smarter Podcasting , Mark Steadman from Origin joins Niall Mackay to share essential strategies for putting your listener first and
“Audio is non-negotiable. If it’s hard to listen to, people won’t stay.” I did a full podcast audit for Christopher Welsh, the host of a brand new philosophy podcast. I love doing audit episodes because they reveal thing
In this episode of Smarter Podcasting , host Niall Mackay explores the controversial topic of SEO in podcasting and its potential to transform your business. Joined by Ian Paynton, an entrepreneur revolutionizing his con
In this episode, the host discusses the importance of content planning in podcasting, emphasizing how good planning can prevent "pod fade," where many shows disappear after just 10 episodes. With the right approach, your
In this episode of Smarter Podcasting , Niall interviews Brian Biedenbach from Summit City Studios about how to kickstart a podcast without spending a fortune. They challenge the idea that podcasting requires costly equi
Are you a podcaster looking to grow your audience and measure the success of your show? In this episode, we dive deep into the world of podcast analytics. From basic metrics like downloads and listener retention, to demo
“The best part of podcasting was actually just enjoying the patience and the process and not overthinking it too much.” That line from Radim stayed with me long after we finished recording. My guest today is Radim Manili
Podcasting has been revolutionized with the integration of AI technologies. Podcasters can now save time and produce better content with the help of AI tools. In this episode, we discover how AI can be used to enhance au
Are you considering starting your own podcast but have no idea where to begin? In this episode, we cover everything you need to know to get started on the right foot. From choosing a topic and name to recording equipment
Thanks for listening to this brand new show, Smarter Podcasting. I’m Niall Mackay, the podcast guy and founder of Seven Million Bikes Podcasts. I’m a podcast fanatic, stand-up comedian, and teacher. My mission is to help
"There's no perfect portion of the podcast that you need to get clipped, try something else if it doesn't hit the right demographic." Niall Mackay sits down with Arielle Nissinblatt, Community Marketing Manager at Descri
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Smarter Podcasting: How To Use Podcasting For Business Growth is hosted by Unknown Host. The show is categorised under Education (courses) and has published 0 episodes.
Smarter Podcasting: How To Use Podcasting For Business Growth regularly covers Education, Courses, How To, Leisure, Hobbies. It sits in the Education category, with a courses focus.
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