Apr 24, 202529 minS2
<p>If you did a home Covid-test at any point during the pandemic, and waited nervously for blue lines to materialise – you’ve already got insight into our topic for this episode. </p><p>Maïwenn Kersaudy-Kerhoas is...
business
Shaping the Future
Hosted by Heriot-Watt University · business · EN
About this Podcast:
Heriot-Watt University's academics and senior leaders on how their work is changing the world, and helping to solve the most intractable global problems. With chief scientist Professor Tadhg O’Donovan.
Pitch Analysis
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Contact path
Verified email
Booking probability
20%
Guest openness
Selective
80/100
Required Score
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Signup to Generate a PitchQuestions about Shaping the Future
What is Shaping the Future about?
Heriot-Watt University's academics and senior leaders on how their work is changing the world, and helping to solve the most intractable global problems. With chief scientist Professor Tadhg O’Donovan.
Who hosts Shaping the Future?
Shaping the Future is hosted by Heriot-Watt University. The show has published 28 episodes to date.
What has Shaping the Future covered recently?
Recent episodes include "Healthcare technologies: Prof Maïwenn Kersaudy-Kerhoas" (24 April 2025, 29 minutes), "Sustainable brewing and distilling: Prof Nicholas Willoughby" (10 April 2025, 21 minutes), and "Decarbonisation: Prof Mercedes Maroto-Valer" (27 March 2025, 27 minutes).
How often does Shaping the Future publish?
Shaping the Future publishes roughly every two weeks, with episodes averaging 28 minutes across 28 episodes.
How hard is it to get booked on Shaping the Future?
Booking probability for Shaping the Future is 20%, and the host is rated Selective on guests. Shaping the Future requires a Pod Score of 80 or higher. Shaping the Future's contact route on record: verified email.
Who should pitch Shaping the Future?
The strongest fits for Shaping the Future are Universities & Colleges. Shaping the Future has a business audience.
About the host
Heriot-Watt University hosts Shaping the Future, a business podcast with 28 episodes published.
Verified host email: ████████@████.comSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Apr 10, 202521 minS2<p>Brewing and distilling - the production of drinks like beer and whisky - is both an ancient craft and a large-scale manufacturing process. </p><p>It is also a vital part of Scotland's economy and identity. Whisky...
Mar 27, 202527 minS2<p>It is the single greatest priority of our age: cutting carbon dioxide from the Earth’s atmosphere, and ending global warming. </p><p>This time on Shaping the Future, Prof Tadhg O'Donovan is joined by Prof Mercedes...
Episode #7
Robotics: Prof Oliver Lemon
Mar 13, 202530 minS2<p>Machines, computers, and artificial intelligence are increasingly becoming part of our daily lives, and at an astounding rate. </p><p>At Heriot-Watt University, we have teams working at the cutting edge of robotics...
Episode #6
Green Finance: Prof Adam Dixon
Feb 27, 202526 minS2<p>Adam Smith - often called 'The Father of Capitalism' - lived in Scotland from 1723 to 1790, and spent his last years at Panmure House, on Edinburgh's Royal Mile.</p><p>Today at Panmure House, a Heriot-Watt University...
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Episode #5
Design: Prof Louise Valentine
Feb 13, 202527 minS2<p>What is the role for design in helping to address increasingly complex global issues?</p><p>How do we support today's learners to develop skillsets and attributes that will help them to flourish as the designers of...
Episode #4
Industry: Prof Gillian Murray
Jan 29, 202523 minS2<p>What are the processes and forces that go into shaping our future skills, technologies, and workforces? </p><p>In this episode of Shaping The Future, we’re lifting the curtain on how what's come to be known as the...
Jan 14, 202527 minS2<p>The building sector is thought to contribute around a tenth of global carbon emissions, and require an estimated 50 billion tonnes of sand and gravel annually. </p><p>That is enough material to build a wall 27 metres...
Episode #2
Energy: Prof Susan Krumdieck
Jan 14, 202529 minS2<p>'Wicked problem' is a systems engineer term for something that everybody feels needs to change, but that is also stubbornly complex and multi-faceted.</p><p>One clear example of an urgent and intractable 'wicked...
Jan 14, 202531 minS2<p>How can global universities better foster key attributes like innovation, collaboration, and community?</p><p>And how does higher education continue to evolve and adapt, to support in solving the world’s most...
Shaping the Future
Introducing: Shaping the Future from Heriot-Watt University
Jan 10, 20251 minS0<p>In the 'Shaping the Future' podcast series, Heriot-Watt University's chief scientist Tadhg O'Donovan speaks to the university's leaders and senior academics about their work. </p>
Episode #17
The Social Fabric of Textile Design
Apr 28, 202331 minS1<p>How can design heal and enhance wellbeing in society? Anna Ploszajski and Robbie Armstrong meet Assistant Professors Euan Winton, Lucy Robertson, and Guobin Xia at the University’s School of Textiles and Design. A...
Episode #16
Data Analytics for a Better World
Apr 21, 202333 minS1<p>Anna Ploszajski and Robbie Armstrong learn how seemingly intractable problems - from online delivery slots to handling refugee crises - can be solved using qualitative and quantitative data, and simulation models...
Mar 3, 202333 minS1<p>In this episode of A Future Made, a podcast by Heriot-Watt University, Anna Ploszajski and Robbie Armstrong raise a toast - or three - to assistant professors Dave Jenkins and Rachel Sutherland and PhD student Rutele...
Episode #14
The Nadir Crater
Jan 27, 202330 minS1<p>In this episode of the new series of A Future Made, a podcast from Heriot-Watt University, Anna Ploszajski and Robbie Armstrong put their geological detective hats on as they sift the evidence surrounding the...
Dec 22, 202232 minS1<p>In this episode of the new series of A Future Made, a podcast by Heriot-Watt University, Anna Ploszajski and Robbie Armstrong join Associate Professors Fergus Guppy, Jennifer Meggs and Mark Ross as well as Assistant...
Episode #12
The Puzzle of Ageing Well
Aug 18, 202231 minS1<p>In the last of three episodes with a special focus on Psychology and Social Sciences, within A Future Made from Heriot-Watt University, Anna Ploszajski and Robbie Armstrong</p><p>look into their Future and face the...
Episode #11
Language and communication
Aug 17, 202231 minS1<p>Part two of a special Psychology and Social Sciences miniseries within A Future Made podcast by Heriot-Watt University. </p><p>Anna Ploszajski and Robbie Armstrong get some pre-conceptions challenged about autism and...
Episode #10
Wellness and Technology
Aug 17, 202231 minS1<p>Part one of a special three-part Psychology and Social Sciences miniseries within Heriot-Watt University's A Future Made podcast.</p><p>Anna Ploszajski and Robbie Armstrong join Assistant Professors Mel McKendrick...
Episode #9
In Search of the African Einstein
Aug 16, 202228 minS1<p>In the second episode of the new series of A Future Made, a podcast by Heriot-Watt University, Anna Ploszajski and Robbie Armstrong turn the spotlight on Africa to find out how an inspiring partnership between the...
Recent guests
Recent guests on Shaping the Future. Study who booked and why before you pitch.
R
Richard Williams
Senior Architect Development Manager, Technical University in Munich
D
Dave Jenkins
Vice Principal and Designated Safeguarding Lead, Servants of Grace Ministries
M
Michael Johnstone
Walkie Talky Brewing
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Rachel Sutherland
Director of Public Relations and Communications, Royal College of Physicians of Edinburgh
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