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Hosted by Unknown Host · 🇺🇸 US · EN · 24 episodes
Established thought leaders with verified media credentials.
You launched your podcast, stayed consistent, and did everything “right”…yet it still isn’t clearly helping your business. If your show feels harder than it should, and you’re not sure it’s worth the time anymore, you’re not alone. Podcast Playbook is the show for established, service-based business owners who want their podcast to support real growth (leads, authority, and long-term ROI) without becoming another exhausting obligation. Hosted by Justin & Kyle Peters, each episode breaks down podcast strategy for business owners who already launched, published 20+ episodes, and now want their podcast to function as a true business asset, not just a content project. This is business podcasting for coaches, consultants, advisors, and professionals who care less about viral clips and more about trust, positioning, and inbound opportunities. You’ll learn: - How to use a podcast for lead generation and client acquisition without sounding salesy - Why podcasts stall after launch and how to restart podcast growth strategically - How to structure episodes that build authority and attract the right listeners - What actually matters for podcast ROI (and what to stop obsessing over) - Simple, sustainable podcast systems that fit into a busy business owner’s week If your podcast feels like too much work for too little return, Podcast Playbook will help you simplify, refocus, and build a show that compounds trust and opportunity over time. Podcasting shouldn’t drain your energy. It should help your business grow.
Unknown Host hosts Podcast Playbook: Helping Coaches & Advisors Convert Podcast Content into Clients, a business show with 24 episodes published.
#22 Justin explores the strengths and weaknesses of both seasonal and year-round podcasting, explaining why each approach solves a different problem. Every podcaster eventually reaches the same crossroads: keep publishin
#21 Justin breaks down five of the most common mistakes that quietly sabotage podcast growth and make creators work far harder than necessary. From taking long publishing breaks and burying your episode's promise behind
#19 Kyle breaks down how to stop overcomplicating podcast video and use the gear you already own. Instead of wasting thousands chasing the “perfect” camera setup (which you’ll never understand how to use), Kyle shows cre
#18 Justin and Kyle break down the seven common mistakes podcast hosts make during guest interviews—and why even great guests can’t save a poorly led conversation. From weak openings and vague questions to rambling guest
#17 Joe Saul-Sehy breaks down one of the most overlooked levers in podcast growth: the opening minutes of an episode. Drawing from more than 1,800 episodes of Stacking Benjamins, he explains why most hosts unintentionall
#16 Justin breaks down why clarity—not volume, catchy marketing tactics, or the many reasons podcasters think their podcast growth has stalled—is the real bottleneck for most podcasts. Many creators try to grow by doing
#15 Kyle breaks down why better podcast audio has far less to do with the microphone you buy—and far more to do with how you use it. Most creators assume upgrading gear will instantly improve their sound, but without the
#14 Justin discusses how if your podcast isn’t growing the way you expected, the problem might not be your content—it’s what happens after you publish. Instead of focusing on creating more content, Justin walks through h
#13 Justin breaks down a new industry report analyzing the top 50 podcasts in the U.S.—and flips the takeaway on its head. Instead of blindly copying what the biggest shows are doing, this episode reveals why their strat
#12 Justin explores how with Apple expanding its video experience inside Apple Podcasts, many creators are asking the same question: if you’re not doing video, are you already behind? The answer isn’t as simple as yes or
#11 Most podcasters think growth means more downloads. But what if the real leverage isn’t in thousands of passive listeners—it’s in 50 to 100 people who genuinely care? Justin introduces one of the simplest but most und
#10 Justin shares the framework he developed after six years of guest interviews—one built from hindsight, missed opportunities, and the realization that not every guest should be booked for the same reason. He breaks do
#9 Justin addresses a universal challenge for podcasters: capturing great episode ideas before they vanish. He explains why scattered notes across apps, sticky notes, and random notebooks create stress on recording day r
#8 Justin and Kyle break down a simple four-point framework that helps podcasters stay concise, natural, and on-topic—without scripting every word. They address the two common extremes most creators fall into: over-prepa
#7 Justin tackles the critical question every podcaster should ask: is your content actually resonating with listeners? Moving beyond surface-level feedback from super fans, he introduces a data-driven approach centered
#6 Justin shares seven practical strategies to breathe new life into your podcast's back catalog and turn old episodes into consistent download engines. From optimizing episode titles for search to bundling themed playli
#5 Justin and Kyle square off in a heated debate covering five of podcasting's most controversial topics—but there's a twist. They don't get to choose their positions. Drawing stances from a hat, they're forced to argue
#4 Justin breaks down the exact niching exercise that helped him finally unlock real podcast growth after years of flat downloads. After resisting this advice early on, he explains why surface-level demographics weren’t
#3 Justin breaks down why great content can go unnoticed—and how the right title changes that. Drawing from his own experience with underperforming episodes that had solid retention, he shares the four proven formulas he
#2 Justin reveals why most podcast growth advice misses the mark—and introduces a third path beyond spending endless time or money. Instead of guest appearances, ads, or constant social media posting, he focuses on podca
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Podcast Playbook: Helping Coaches & Advisors Convert Podcast Content into Clients is hosted by Unknown Host. The show is categorised under Business (marketing) and has published 24 episodes.
Podcast Playbook: Helping Coaches & Advisors Convert Podcast Content into Clients has published 24 episodes.
Podcast Playbook: Helping Coaches & Advisors Convert Podcast Content into Clients regularly covers Business, Entrepreneurship, Marketing, Education, How To. It sits in the Business category, with a marketing focus.
Podcast Playbook: Helping Coaches & Advisors Convert Podcast Content into Clients is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
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Episodes of Podcast Playbook: Helping Coaches & Advisors Convert Podcast Content into Clients average 17 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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