
Episode 056: Grant Packard
What difference does it make whether you say “I” or “you”? In this episode of Podcast or Perish, I speak with Grant Packard, Associate Professor of Marketing at the Schulich School of Business. He talks about his researc

Loading…

Hosted by Unknown Host · 🇺🇸 US · EN-US · 57 episodes
Established thought leaders with verified media credentials.
A podcast about academic research and why it matters. In each episode, host Cameron Graham, Professor of Accounting at the Schulich School of Business at York University in Toronto, talks to a fellow academic about the way they do research, the challenges they face, and the impact of their work.
Unknown Host hosts Podcast or Perish, a science show with 57 episodes published.

What difference does it make whether you say “I” or “you”? In this episode of Podcast or Perish, I speak with Grant Packard, Associate Professor of Marketing at the Schulich School of Business. He talks about his researc

What difference does it make whether you say “I” or “you”? In this episode of Podcast or Perish, I speak with Grant Packard, Associate Professor of Marketing at the Schulich School of Business. He talks about his researc

What does it mean to be a critical scholar in an academy obsessed with metrics? In this episode of Podcast or Perish, I talk with Dr. Erin Twyford, Senior Lecture in Accounting at the University of Wollongong. She de

Who should get the next MRI scan? In this episode of Podcast or Perish, I talk with Dr. Adam Diamant of the Schulich School of Business, York University, who studies waiting lists using complex models and artificial inte

How can we make our money last as long as we do? In this episode of Podcast or Perish, I talk with Prof. Moshe Milevsky of the Schulich School of Business, York University, a leading expert on pensions and financial plan

Finance professor Moshe Milevsky studies personal finance and retirement planning, focusing on a simple question that matters to each of us: How can you make sure your money lasts as long as you do? The answer that the w

What drives people to start businesses that matter? In this episode of Podcast or Perish, I talk with Prof. Eileen Fischer, the Anne & Max Tanenbaum Chair in Entrepreneurship and Family Enterprise at the Schulich School

Prof. Eileen Fischer, the eminent marketing researcher at the Schulich School of Business, talks about her research into the roles that emotional work plays in creating and sustaining alternative markets. These are those

How do brands shape who we think we are? In this episode of Podcast or Perish, I talk once again with Dr. Ela Veresiu, Associate Professor of Marketing at the Schulich School of Business, York University. Her research in

Making a simple consumer choice has become a minefield of moralizing and shame. It’s not enough to buy the right products, you have to use them in the right way. Returning guest Dr. Ela Veresiu, Associate Professor of Ma

Authenticity. Corporations chase it. Consumers desire it. Maxim Voronov, Professor of Sustainability and Organization at the Schulich School of Business, studies authenticity in a business context. He breaks it down into

What makes one product seem more authentic than another? In this episode of Podcast or Perish, I talk with Prof. Maxim Voronov, Professor of Sustainability and Organization Studies at the Schulich School of Business, Yor

Do the beliefs of people who live near a company’s head office affect the company’s actions on climate change? In this episode of Podcast or Perish, I talk with Prof. Giri Kanagaretnam, Ron Binns Chair in Financial Repor

Beliefs about climate change vary, and one big difference of opinion is whether we should try to do anything about it. One way of getting people to do something about climate change is through tax incentives. But what ma

Can climate change reshape how banks see risk? In this episode of Podcast or Perish, I talk with Prof. Olaf Weber, CIBC Chair in Sustainable Finance at the Schulich School of Business, York University. His research conne

Olaf Weber, the CIBC Chair in Sustainable Finance at the Schulich School of Business, has some new research on the link between climate risk and credit risk. Climate change has made the future risky for all of us, and th

How can business help rebuild relationships between Indigenous and non-Indigenous peoples? In this episode of Podcast or Perish, I talk with Prof. Irene Henriques, of the Schulich School of Business, York University. A s

Canada has a long and troubled history when it comes to dealing with the First Nations of North America. Achieving reconciliation between Canada and the First Nations is an enormous challenge that covers every aspect of

Dr. Winny Shen studies bad bosses. You know the kind. A boss who constantly undermines you or plays favorites. A boss who takes credit for your work when things go well and blames you when things go badly. Or even worse,

What makes a workplace truly inclusive—and not just diverse? In this episode of Podcast or Perish, I talk with Dr. Winny Shen, Associate Professor of Organizational Behaviour at York University’s Schulich School of Busin
Grant Packard
Schulich School of Business
1 appearance on this show
Dr. Erin Twyford
University of Wollongong
1 appearance on this show
Adam Diamant
Schulich School of Business
1 appearance on this show
Moshe Milevsky
Schulich School of Business, York University
1 appearance on this show
Eileen Fischer
Schulich School of Business, York University
2 appearances on this show
Ela Veresiu
Schulich School of Business, York University
2 appearances on this show
Maxim Voronov
Schulich School of Business, York University
2 appearances on this show
Giri Kanagaretnam
Schulich School of Business, York University
2 appearances on this show
Olaf Weber
Schulich School of Business, York University
2 appearances on this show
Irene Henriques
Schulich School of Business
2 appearances on this show
Winny Shen
York University’s Schulich School of Business
1 appearance on this show
Dr. Alison Halsall
York University
1 appearance on this show
Detected from recent episode content. Sponsor presence is a real signal of listener purchasing power and show monetisation.
No public pitch examples yet for this show.
Generate your own personalised pitchBased on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:
Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.
Shows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.








Podcast or Perish has a verified contact on file. Create a free PitchCentric account to access it and generate a personalised pitch in seconds. Research at least 3 recent episodes first and lead with a specific angle that serves their science audience.
Podcast or Perish is hosted by Unknown Host. The show is categorised under science (society) and has published 57 episodes.
Podcast or Perish has published 57 episodes.
Podcast or Perish regularly covers science, society, culture. It sits in the science category, with a society focus.
Podcast or Perish is accessible for guests with genuine science expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Podcast or Perish hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Podcast or Perish average 36 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Podcast or Perish's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched yesterday.