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No One's Reading This is an INMA podcast, hosted by Kerstin Hasse, as part of the Young Audiences Initiative, supported by the Knight Foundation. Kerstin talks to media leaders, creators, and voices from outside the legacy news bubble about the one question everyone's trying to figure out: how do you actually reach younger and new audiences? Video strategies, podcast monetization, the creator economy, new revenue models — real conversations with people who are doing the work, and yes, sometimes a playbook or two. https://www.inma.org/
Unknown Host hosts No One's Reading This.
Kerstin Hasse sits down with Emily Schario, Head of Content and co-founder of The B-Side, Boston Globe Media's daily newsletter for young Bostonians. What started as an internal pitch at an innovation day in 2021 has gro
Show notesA chart got passed around on LinkedIn last year showing Washington Post video numbers cratering right after Dave Jorgenson left - and how his own numbers were climbing. Publishers looked at it and panicked: Is this what
Show notesWhat can a media startup learn from a 80-year-old institution – and what can a legacy publisher learn back? In this special live episode from the INMA World Congress in Berlin, Kerstin Hasse sits down with Rainer Esser (
Show notesPublishers have been saying it for years: young audiences don't pay. PodMe has 200,000 subscribers, and more than half of them are under 35. In this episode, Kerstin Hasse talks to Kristin Ward Heimdal, who leads PodMe,
Show notesOne year ago, Der Spiegel merged three digital teams into one. In a newsroom where text still carries most of the editorial weight, what happens when video, audio, and social suddenly sit at the same table? Kerstin Hasse
Show notesOne year ago, Der Spiegel merged three digital teams into one. In a newsroom where text still carries most of the editorial weight, what happens when video, audio, and social suddenly sit at the same table? Kerstin Hasse
Show notesA 180-year-old magazine is thriving with vertical video. And the way they did it is not what you'd expect. In this episode, I'm talking to Liv Moloney, Head of Video at The Economist, about the full journey — from launch
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No One's Reading This is hosted by Unknown Host. The show is categorised under Business (Non-profit) and has published 0 episodes.
No One's Reading This regularly covers Business, Non-profit, Education, Self Improvement. It sits in the Business category, with a Non-profit focus.
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No One's Reading This hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of No One's Reading This average 32 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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