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Hosted by Ant Hodges · 🇺🇸 US · EN · 21 episodes
Established thought leaders with verified media credentials.
Most business owners are doing too much. More content, more offers, more tools, more funnels - and still not seeing results that match the effort going in. This show makes the case for a different approach entirely.Less Is the Strategy is a weekly podcast for entrepreneurs, coaches, consultants, and online business owners who are ready to simplify their marketing, strip back the complexity, and build a business that actually works on their terms.Hosted by Ant Hodges - digital marketing strategist, author of Simplify the Funnel, and Fractional CMO with 20+ years experience and over $76 million in client results - every episode tackles one idea that matters. No overwhelm. No lists of twenty things to implement. Just clear thinking, real stories, and one thing you can take away and use.Topics covered include content marketing that converts, simple funnel strategy, business simplification, online business growth, marketing without the hustle, and how to do less while building more.
Ant Hodges hosts Less Is the Strategy - with Ant Hodges, a business show with 21 episodes published.
A shorter, more relaxed episode this week, recorded away from the desk during Ant's August downtime. It centres on one question he took on holiday to France and came home with real clarity on: who is Ant Hodges? Ant unpa
This is the foundation episode, answering one big question: what does it actually mean to simplify? Ant opens with a story from the Dubai stage, where a delegate used his seven-part Selling Without Selling framework to c
This episode comes straight from a question inside Ant's Simplify Business community: my core offer sells well, so what else should I add? Ant's answer runs the other way. Rather than bolting on another revenue stream, h
Ant takes on the question every course creator wrestles with: should you build it before you sell it, or sell it before you build it? His answer is that it's the wrong question. He shares two honest stories of selling fi
After a family week away in France, Ant came back with a clear realisation: he'd been quietly measuring his business against other people's version of success. In this honest episode he unpacks how comparison steals your
Ant unpacks Selling Without Selling, the approach that has him converting around three quarters of his sales calls without pressure or pitching. You'll hear why human psychology has barely shifted, why he chases impact o
Following his 45th birthday, Ant shares the reflection that reshaped his focus for the year ahead. He unpacks the complexity trap of chasing multiple income streams, tells the story of an author who simplified down to th
Following his 45th birthday, Ant shares the reflection that reshaped his focus for the year ahead. He unpacks the complexity trap of chasing multiple income streams, tells the story of an author who simplified down to th
This is the first episode recorded as video, marking the 1,000 download milestone. Ant breaks down the Minimum Viable Funnel and why it works when the complicated version most people build does not. You will hear the fou
This is the first episode recorded as video, marking the 1,000 download milestone. Ant breaks down the Minimum Viable Funnel and why it works when the complicated version most people build does not. You will hear the fou
In this episode I make the case that trust is the most valuable asset you own in your marketing. I share a recent partner promotion where a closed cart quietly reopened, and what that does to the trust between a brand, t
Most people think they have to pick a side: all in on AI, or against it. Ant makes the case for the middle path. Be pro AI in the back office, and pro human on the front line. That balance is exactly what consumers are n
I recorded this episode from my hotel room overlooking Lake Windermere in the Lake District after two days inside my mastermind with eight other business owners - the mastermind I am a member of, not the one that I facil
The old internet marketing playbook said one thing above everything else. Build your email list first. Lead magnets, squeeze pages, opt-ins, then a long nurture sequence, then a sale. That was the formula taught for twen
Most entrepreneurs leave a 9-5 chasing freedom and end up trapped in a 24/7 hustle of their own making. In this episode, Ant shares the August 2023 Porto moment that led him to shut down his agency and rebuild around sim
Selling makes a lot of people feel uneasy. I get it completely. For years I felt the same way every time a sales conversation came around. The scripted pitches everywhere you look. The fake countdown timers. The objectio
In this episode, Ant Hodges dives into the book “Actual Intelligence” by Kenny Rueter and Jonathan Cronstedt, co-CEOs of Kajabi. Ant shares why this short, free book became one of his most validating reads, powerfully al
When revenue drops or clients leave, most business owners default to building something new or chasing a shiny opportunity. This episode is about why that instinct makes things harder - and what to do instead. Ant shares
Ant recorded this episode without a script, without notes, and without AI - and that's exactly the point. After some honest coaching feedback, he's resetting how the show works. This episode is about why showing up as ge
Most coaches, consultants, and service providers are not overcharging. They are doing the opposite. And the reason is almost never greed or arrogance - it is that they have not yet fully believed in the value of what the
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Less Is the Strategy - with Ant Hodges is hosted by Ant Hodges. The show is categorised under business (marketing) and has published 21 episodes.
Less Is the Strategy - with Ant Hodges has published 21 episodes.
Less Is the Strategy - with Ant Hodges regularly covers business, marketing, entrepreneurship. It sits in the business category, with a marketing focus.
Less Is the Strategy - with Ant Hodges is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Less Is the Strategy - with Ant Hodges hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Less Is the Strategy - with Ant Hodges average 25 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Less Is the Strategy - with Ant Hodges's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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