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LEADERS IN B2B MARKETING brings you peer-level insights into how senior marketing leaders make high-stakes calls under real commercial pressure. We speak to VPs of Marketing, CMOs, and other B2B marketing leaders who share what actually happens behind the scenes: defending marketing spend as growth pressure gives way to profitability, deciding where AI actually earns its place beyond the pilot, and holding a clear position in a market where every competitor sounds the same. If you lead B2B marketing at a growing company and want perspectives you can put to work immediately, this show is for you.
Unknown Host hosts LEADERS IN B2B MARKETING.
A few years into scaling one B2B software company, its cold outreach had become exactly the kind of generic, forgettable email everyone else in the industry was sending. Close rates cratered. Once the team rebuilt outrea
Has data-driven marketing killed creativity? In this episode of LEADERS IN B2B MARKETING, host Sammy Gebele sits down with Joerg Klueckmann, Marketing Executive, B2B Software, to talk about the importance of creative fre
To win over some of Recharge's biggest prospects, Rodolfo Yiu's team bought their products, tried them, and sent back an honest review. No pitch attached. In this episode of LEADERS IN B2B MARKETING, host Sammy Gebele si
For cybersecurity buyers, analyst firms like Gartner and Forrester function as influencers. For a CISO, picking the wrong vendor isn't just a bad decision, it can cost them their career. In this episode of LEADERS IN B2B
Most companies treat a closed deal as the finish line. One team treated it as three deliberate touchpoints, a win announcement, a go-live announcement, and a customer success story, each one built to turn a new customer
For years, marketing's job ended the moment a lead crossed the MQL threshold: bonus paid, over the fence to sales, regardless of quality. At Software AG, Anna Cleary's team didn't just tweak the process, they scrapped th
COVID hit GE Healthcare's marketing teams like a punch in the face: no warning, and overnight, the trade fairs that drove a third to 40% of the company's marketing budget were simply gone. In this episode of LEADERS IN B
The fastest way to double your revenue isn't doubling your leads, but getting marginally better at converting the ones you already have. In this episode of LEADERS IN B2B MARKETING, host Sammy Gebele catches up with Lata
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LEADERS IN B2B MARKETING is hosted by Unknown Host. The show is categorised under General and has published 0 episodes.
LEADERS IN B2B MARKETING is accessible for guests with genuine general expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
LEADERS IN B2B MARKETING hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of LEADERS IN B2B MARKETING average 51 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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