Hosted by It · 🇺🇸 US · EN-US · 32 episodes
Established thought leaders with verified media credentials.
It’s Not Real is the podcast that takes a scalpel to the stories we tell ourselves. Hosted by Dr Paul Harrison, consumer psychologist, academic, and media commentator, each episode unpacks the real evidence behind why we do what we do, how the world actually works, and the myths we cling to in order to make life a little easier. From marketing spin to social norms, from economic fictions to psychological blind spots, It’s Not Real cuts through the noise with sharp analysis, candid conversations, and a healthy dose of skepticism. Because sometimes, the things we believe… just aren’t real.
It hosts It's not real!, a society show with 32 episodes published.
In the final episode of our Talking Shop reboot, originally recorded for the ABC in 2015, Dr Paul Harrison and Kirsten Drysdale explore how fear is used to shape our buying decisions. From invented problems to horror-the
In this fifth episode of our special six-part reboot of Talking Shop , the 2015 ABC podcast I co-hosted with Kirsten Drysdale, we explore the subtle, often invisible ways our environment shapes what we buy, without us ev
In this fourth episode of our special six-part reboot of Talking Shop, the 2015 ABC podcast I co-hosted with Kirsten Drysdale, we explore the irresistible pull of luxury goods. From Belgian chocolate and French champagne
In this third episode from Talking Shop , the ABC podcast I hosted with Kirsten Drysdale in 2015, we dive into the complexities of ethical consumption; why it’s so hard to define, and even harder to practise. We explore
This is the second of six Talking Shop episodes from 2015, where Kirsten Drysdale and I explored the evidence behind marketing. Just like on It’s Not Real , we uncover how subtle influences shape what we think is real, e
In this first of six special episodes, we revisit Talking Shop , the 2015 ABC podcast I hosted with Kirsten Drysdale. The themes we explored — how businesses shape our choices, the psychology behind persuasion, and the t
In this special edition of The Marketing Lab, I have a quick chat with Associate Professor Josh Newton about his research into how the mere presence of Christmas decorations lead people to soften their evaluations of a p
In our final episode for 2021, our guest is Uppma Virdi, Deakin Alumni, Head Spice Dealer, Founder and CEO of Chai Walli , a female-centric, female owned small Australian business who are passionate about cultural preser
Whether you use it to stay connected or as part of your marketing strategy, social media is integral for communication. But what happens when everything goes horribly wrong, like it did for Justine Sacco when sent her on
In this episode of The Marketing Lab at Deakin, we talk to Gordon Renouf, Co-Founder & CEO of Good On You , the world-leading source of trusted brand ratings, articles and expertise on ethical and sustainable fashion. Si
In this episode of The Marketing Lab at Deakin we talk to Dr Ali Tamaddoni from Deakin's Marketing Department about how we can use models and machine learning to understand why people change brands and also how religiosi
We often think that marketers simply have to sell stuff to consumers, but marketing also requires an awareness of the context in which the business operates. The Australian Competition and Consumer Commission promotes co
This week (4 - 11 July) is NAIDOC week in Australia. NAIDOC is a celebration of the history, culture and achievements of Aboriginal and Torres Strait Islander peoples. It’s an opportunity for all Australians, not just th
Marketers are often portrayed in an unsophisticated way - that they are evil manipulators that are trying to get us to buy things we don’t want. But there are areas of marketing, like macro marketing and social marketing
In this episode of the marketing lab, we talk food marketing and wellbeing with Alice Zaslavsky (Alice in Frames), and Deakin Alumnus, Moreen Kamau (Deliveroo) and Dr Michaela Jackson (RMIT). Food is such a critical part
In this episode of The Marketing Lab, we explore the arcane world of universities, university departments, and research. Paul and Gini talk with Professor Andre Bonfrer, Head of Department at Deakin Business School's Dep
In this episode we explored the murky world of loyalty, stakeholder relation and engagement. I was joined by Alexandra Crow, the Head of Corporate and Stakeholder Engagement at the Richmond Football Club, Tanya Gallina,
In our reimagined podcast, The Lab at Deakin, Paul and Gini (Virginia) Weber interrogate the power of language, how butter is made, and whether you really are politically correct or just being some ill-defined misanthrop
Living is hard, but in the end are you totally responsible for your wellbeing, or should governments and businesses also care. In this episode of Listen to this, Paul and Gini tackle the conundrums of accidental subjecti
In this episode of The Lab at Deakin, we take a deep dive into the scientific method. What it is, why it's important, and how we need to embrace it if we are going to progress. On the journey we talk about Star Wars and
Sponsor detection runs nightly. Check back soon.
No public pitch examples yet for this show.
Generate your own personalised pitchBased on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:
Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.
Shows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.
It's not real! has a verified contact on file. Create a free PitchCentric account to access it and generate a personalised pitch in seconds. Research at least 3 recent episodes first and lead with a specific angle that serves their society audience.
It's not real! is hosted by It. The show is categorised under society (culture) and has published 32 episodes.
It's not real! has published 32 episodes.
It's not real! regularly covers society, culture, education. It sits in the society category, with a culture focus.
It's not real! is accessible for guests with genuine society expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
It's not real! hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of It's not real! average 36 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates It's not real!'s guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 2 days ago.
