Hosted by Counterintuity · 🇺🇸 US · EN-US · 56 episodes
Established thought leaders with verified media credentials.
In this time of enormous change, your nonprofit is more important than ever — sustaining and lifting up people and causes that need some help and some inspiration. On every episode of How to Market Your Nonprofit, nonprofit leader and marketing agency owner Lee Wochner and his guests dig into the how-tos of building awareness, increasing donations, making use of powerful new tools, tackling challenges, managing for success and other critical needs for nonprofits. Please join us.
Counterintuity hosts How to Market Your Nonprofit, a business show with 56 episodes published.
Most nonprofit leaders assume they know where their donors come from, which marketing channels are working, and what's standing in the way of growth. Some of these assumptions are right. But wrong assumptions can lead yo
Part 1: Who you are and who you're for If a stranger asked why your organization deserves to exist, could you answer in one sentence? No grant-speak. A real answer, one that stops them in their tracks and makes them want
How one nonprofit leader's absolute focus, discipline, and determination are winning the day despite enormous challenges.Nikki Beasley, executive director of Richmond Neighborhood Housing Services, has spent 10 years tur
If your nonprofit's funding isn't growing the way it should, the problem may not be what you think it is. In this episode of How to Market Your Nonprofit, host Lee Wochner makes the case that most fundraising challenges
If your website traffic has softened, your email open rates have slipped, or you're wondering whether your Google Ad Grant is still worth it, you're not imagining things. The marketing landscape has fundamentally shifted
From a $25,000 grant to a $50 million organization. Twenty years ago, the Coalition for Responsible Community Development started with a single city contract for graffiti removal in South LA. Today, it's one of the city’
When the phone rings at 3 a.m., the story is out, and a narrative is forming. What you do in the next five minutes may be the most important thing you ever do for your organization. PR veteran Mike Swenson, who spent mor
On this episode, host Lee Wochner talks with Lori Carmona, CEO of YWCA Greater Los Angeles, about what it takes to lead effectively when everything around you is shifting. With over 25 years of nonprofit leadership exper
Instagram has fundamentally changed in the past year. Many of the "best practices" that social media managers have relied on are out the window: Hashtags don't work the way they used to, the algorithm is now powered by A
What does marketing really mean for organizations working to make the world better? In this deeply personal episode, Lee Wochner reveals why Counterintuity focuses on helping nonprofits amplify their impact (and why that
Most nonprofits don’t have a marketing problem. They have a clarity problem. In this episode of How to Market Your Nonprofit, Lee welcomes branding and nonprofit strategist Anika Jackson to explore how unclear identity,
Is your nonprofit ready for the seismic shifts reshaping how donors find and support your mission? Lee sits down with marketer Tom Malesic to explore how nonprofits can thrive amid unprecedented change. From the rise of
The world has changed — and so has the way people connect, give, and get inspired. In this episode of How to Market Your Nonprofit, we take a clear look at what’s shifted since 2020, from fractured attention spans and do
Every nonprofit has stories to tell — but how do you keep your content fresh, engaging, and mission-driven week after week? In this episode, host Lee Wochner introduces a powerful tool: content buckets. Think of them as
Did you catch the Emmy Awards? The big winner was the Boys and Girls Club, which got more than a few moments in the spotlight — receiving a generous donation and a few lighthearted mentions from presenters. For any nonpr
Environmental justice isn't just a concept — it’s a call to action that protects kids from toxic environments. CEO Jill Buck and Go Green Initiative, a nonprofit dedicated to environmental justice in schools, are making
Who? What? Where? When? Why? How? These key questions for journalists are vital for nonprofits to answer as well. Why? To create a content strategy that increases awareness and boosts revenue from donations, grants, and
"We get through things." Resilience and optimism are hallmarks of American success. In this powerful episode, public affairs luminary and fundraising titan John Gile reminds us of that — and instructs us in how to succee
On this essential episode of "How to Market Your Nonprofit," we tackle the urgent question: What can your organization do, right now , not just to survive, but truly thrive in today's rapidly changing world? Counterintui
The show must go on. That’s not just a saying in showbiz. More and more, it’s become a mantra for nonprofits, as they pivot to find their next act. Deborah Reed, Managing Director of Moving Arts, a nonprofit theater comp
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How to Market Your Nonprofit is hosted by Counterintuity. The show is categorised under business (non-profit) and has published 56 episodes.
How to Market Your Nonprofit has published 56 episodes.
How to Market Your Nonprofit regularly covers business, non-profit. It sits in the business category, with a non-profit focus.
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Episodes of How to Market Your Nonprofit average 43 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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