Hosted by Brett Gordon and Karen Winterich · 🇺🇸 US · EN · 31 episodes
Established thought leaders with verified media credentials.
"Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of “How I Wrote This,” marketing professors Brett Gordon and Karen Winterich speak to the authors of an academic marketing paper to get the backstory of how that paper came to be.
Brett Gordon and Karen Winterich hosts How I Wrote This, a science show with 31 episodes published.
A special send-off episode: the five outgoing JMR co-editors - Rebecca Hamilton, Brett Gordon, Raghu Iyengar, Kapil Tuli and Karen Winterich - come together for a candid look back at their term: what surprised them, the
A PhD student's curiosity about open innovation. That's all it took to spark a research journey into why companies like Allbirds give away their proprietary technology—and why consumers reward them for it. JMR Co-Editor
GLP-1 drugs like Ozempic and Wegovy are changing more than just waistlines—they're disrupting the grocery aisle. JMR Co-Editor Brett Gordon speaks with Sylvia Hristakeva (Cornell), Jura Liaukonyte (Cornell), and Leo Fell
Questions about using AI responsibly in your research or checking ‘Yes’ to AI use in the submission process? This special episode has JMR Editor in Chief, Rebecca Hamilton, and co-editors Kapil Tuli and Raghu Iyengar joi
A single demographic statistic about car leasing. That's all it took to spark a fascinating research journey into how the perceived stability of our romantic relationships shape the products we choose to rent versus own.
To figure out how much a company is worth, start with its customers. This episode explores customer-based corporate valuation and how individual buying behavior ultimately drives firm value. Join JMR Co-Editor Brett Gord
Have you ever been inspired to study a research problem, only to hear: “How is that relevant to marketing?” Such was the case for Muzeeb Shaik who wanted to understand if the impacts of fatal shool shootings extended to
For some, the strategies that save money require money they don't have . This episode explores the "poverty penalty" and how financial constraints make saving money a challenge for lower-income households. Join JMR Co-Ed
You might talk slang with your friends, but what happens when brands try using slang? In this episode, JMR Co-Editor Karen Winterich talks with Bryce Pyrah and Alice Wang about their article, The Slang Paradox: Connectin
How I Wrote This is back for Season 3. In Episode 20, JMR Coeditors Karen Winterich and Brett Gordon go LIVE at Summer AMA in Chicago to chat with authors of this year’s JMR award-winning articles. You’ll hear from Yiyi
Does the content of a news article influence the effectiveness of ads placed within it? In this episode, JMR Co-Editor Brett Gordon discusses the recently published paper, “ Attention Spillovers from News to Ads: Evidenc
We all likely know that there’s valuable data in our social media posts, but just how can this be used? In this episode, JMR Co-Editor Karen Winterich talks with Verena Schoenmueller and Simon Blanchard about their paper
Every business knows that customers who spend more in the past usually spend more in the future. But what if there are some products for which the opposite is true? That is, seeing a customer buy one of these categories
Ever wonder if those papers with 1000’s of citations are easy to publish? In this episode , JMR Co-Editor Karen Winterich chats with Sankar Sen from Baruch College’s Zicklin School of Business to look back at this oldie
In part to of this special mini episode. Brett and Karen break down the review process and share insights from two current JMR reviewers.
On this special mini episode of How I Wrote This, Karen and Brett take you behind the scenes to hear about what it's really like to be a co-editor for a journal.
Brett Gordon sits down with JP Dube and Günter Hitsch from the University of Chicago Booth School of Business, and Peter Rossi from the UCLA Anderson School of Management. They discuss their influential paper, “ Do Switc
Karen learns how Rachel Gershon and Zhenling Jiang merged their behavioral and quantitative skillsets to identify the robust effect of referral contagion. Their findings are published in their paper “ Referral Contagion:
Brett talks to Ankit Sisodia, Alex Burnap and Vineet Kumar about their forthcoming JMR paper “Generative Interpretable Visual Design: Using Disentanglement for Visual Conjoint Analysis.”
On the first episode of Season 2, Karen talks to authors Huachao Gao, He (Michael) Jia, and Bingxuan Guo about their paper “Resources Available for Me Versus Us: Implications for Mitigating Consumer Food Waste.”
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How I Wrote This is hosted by Brett Gordon and Karen Winterich. The show is categorised under science (social) and has published 31 episodes.
How I Wrote This has published 31 episodes.
How I Wrote This regularly covers science, social. It sits in the science category, with a social focus.
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Episodes of How I Wrote This average 46 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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