Hosted by Shannon Stone · 🇺🇸 US · EN-AU · 96 episodes
Established thought leaders with verified media credentials.
Have you noticed so much business and marketing content out there is so abstract and airy fairy - what they’re saying sounds good, but what do you actually need to DO? That’s where the Good Marketing, Good Business podcast comes in, this is where I share practical strategies to help you grow your service based business. Everything from exactly where to find more clients through to how to follow up properly without pestering. Your host, Shannon Stone is an award-winning business and marketing consultant and for the last 10+ years she’s been diving in deep with small business owners, helping them to make more sales and get more done in less time. The Good Marketing, Good Business podcast is here to make your life and business a whole lot easier as long as you’re ready to put in the work - if you’re a good-hearted business owner who wants to grow, this is the podcast you'll want to call home.
Shannon Stone hosts Good Marketing, Good Business, a business show with 96 episodes published.
Click here to reply to the show! "More leads? Yes please. But first - are you losing the ones you already have?" For an established business like yours where you’ve already worked with hundreds of clients, there are so m
Click here to reply to the show! “Selling courses would be so much easier”, so we all think. Whether it’s courses or some other way of doing business, don’t be swayed by what may look easier to do. Every business faces i
Click here to reply to the show! Referrals are proof you’ve built something worth talking about, with strong relationships, a solid reputation, and results that speak for themselves. But, relying on them as your primary
Click here to reply to the show! If your marketing leaves you feeling drained, uninspired, confused, or pointless, that's a red flag. With 1000+ ways to market your business, why are you spending your time on the ones yo
Click here to reply to the show! You've got a sales process, you've got reasonable sales skills - you've signed clients before. But there's a third sales skill that nobody talks about, and it's the one that actually turn
Click here to reply to the show! The ‘limits’ in business often look like rules, industry norms, and typical conversion rates. But many of these limits exist simply because people believe they do. In this episode, I shar
Click here to reply to the show! Stuck in busy work? Gone down another rabbit hole… again? And now you’re frustrated with yourself? You sit down to complete one simple task; write a newsletter, send a proposal, create a
Click here to reply to the show! Giving ‘title’ to the type of year you intend to have can be so powerful to help you create the focus your business needs to achieve your goals. By labelling it a ‘season’, this can help
Click here to reply to the show! Business owners need their own 'wheel of life' because your business makes up so much of your life. The traditional wheel misses what actually matters when you're running a business - lik
Click here to reply to the show! In this open conversation, I’m asking you the most pivotal question that has unlocked every great evolution of business for both me and my clients. I’m giving you permission to re-create
Click here to reply to the show! “Have your clients spend more with you”, it’s something people harp on about but “HOW do I do this” is your real question. I’ve got you covered, iIn this episode by listening [and taking
Click here to reply to the show! I could be marketing-rich or I could tell you the truth. Yes, marketing is needed, it just might not be the priority right now. Growing your business requires much more than more clients
Click here to reply to the show! Been in business a while? It’s time to reap the (marketing) rewards! And to do this you must know what you can leverage thanks to the business you’ve created which has lasted through the
Click here to reply to the show! Standing out shouldn’t mean keeping wide eyes on your ‘competitors’ - in fact, it should be far from that. In order to stand out you should look much closer to home because the ways your
Click here to reply to the show! What if your business achieved the same revenue levels but with far less stress, time and volatility? And once you achieved that, then you focused on scaling it? This is growing your busi
Click here to reply to the show! We’re talking QUANTITY, how to have more Discovery Calls in your calendar. Increasing your businesses enquiries, sales and overall profit can be directly attributed to the quality and qua
Click here to reply to the show! You’re full of it, wisdom that is - in the eyes of your potential clients… We just need them to see that. This is where your winning messages come from, by listening [and taking notes], y
Click here to reply to the show! How you position your Discovery Calls to your prospects is vitally important to the outcome. If you’re planning on letting them ‘pick your brain’ enough so they see you know your stuff an
Click here to reply to the show! Are your Discovery Calls reliably helping your service business to generate clients and sales? Whether your business is doing $100K, $1million or $10million, service businesses of all siz
Click here to reply to the show! Ambiguity and assumptions are not going to cut it as we go into 2025 and beyond, and this applies to all areas of your business. The sharper we can get whether that's with lead generation
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Good Marketing, Good Business is hosted by Shannon Stone. The show is categorised under business (marketing) and has published 96 episodes.
Good Marketing, Good Business has published 96 episodes.
Good Marketing, Good Business regularly covers business, marketing, education. It sits in the business category, with a marketing focus.
Good Marketing, Good Business is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Good Marketing, Good Business hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Good Marketing, Good Business average 26 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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