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Hosted by Mark Giovino · 🇺🇸 US · EN · 19 episodes
Established thought leaders with verified media credentials.
The Wild World of Marketing to Parents
Mark Giovino hosts Family First, a business show with 19 episodes published.
Michael shares lessons and advice from a legendary career including his current role as leader at The Palma Group, one of the country's most respected headhunting and recruiting firms for advertising agencies. He's also
Julie shares some powerful insights, ideas, and advice from her time leading iconic brands including Elf on the Shelf, Peppa Pig, and PJ Masks. Julie shares invaluable advice and a reminder to parents and marketers alike
Lan Nguyen Chaplin, a marketing professor and researcher at Northwestern University, shares more about her work studying children's consumer behavior and branding. Lan talks about how being a parent has inspired her work
As Executive Director at the Association of Children's Museums, Arthur shares an interesting perspective for the value of Children's Museums. This includes how their mission is grounded in guided play which is so vital t
Josh has had an incredible career leading experiential marketing at iconic brands including General Mills, Best Buy, and Weber (Grills). In this episode Josh shares an interesting perspective for how to find success sell
Mark has had an incredibly accomplished career including spending a decade with the New York Knicks serving in many roles including as CMO. After his time with the Knicks, Mark founded HSBC Private Bank's Global Sports G
Jim Andrews is a well-respected veteran in the sponsorship industry, boasting a wealth of experience spanning sports, music, events, festivals, and family-friendly sponsorships. In this episode, Jim shares his insights o
In this episode Tim shares more about a recently announced sponsorship between Campbell's Snacks and Major League Soccer including how it came together, some of the strategic thinking and insights, and how they plan on a
Ian is the founder and CEO at iSport360 where he’s on a mission to change the culture of youth sports. He’s also a board member at the National Alliance for Youth Sports providing an important perspective on using techno
In this episode, Alisha shares some interesting trends and universal truths about the important family/parent demographic including their shopping behaviors, entertainment choices, and advice for how marketers should app
In this episode, Lance shares more about the mission at Gabb Wireless for keeping families connected by protecting kids and offering peace of mind for parents with safe technology solutions. He talks about how empathy is
Julian has some of the most diverse career experiences you might find from a marketer including starting in sports with a 7 year run at the Toronto Blue Jays. This was followed by time running sponsorships at Weston Food
Matt has led marketing and managed brands including Whirlpool, Slim Jim during his time at ConAgra Foods, Bel Group, and is currently the Director of Marketing at Plum Organics, recently acquired by Sun-Maid. In this epi
Tiffany's infectious spirit has attracted the attention of media such as Dr. Oz, Fox Business, Entrepreneur, Forbes, and most recently the Today Show. She was even touted in The Huffington Post as a modern day Mary Poppi
Katherine is the founder and CEO of The Mom Complex, where she helps some of the largest companies in the world, such as Walmart, Johnson and Johnson, Pinterest and Chobani develop better products and services for mother
Jenna has spent the better part of the last decade working in FMCG marketing with some of the country's most well-known brands including Lysol, Coca-Cola, Honest Tea & Resolve. She is currently the category manager for t
In this episode, Miguel shares his thoughts on the unique challenges that come with marketing to parents. Miguel offers several examples from his time leading Butterfinger, and now Kinder Joy, including examples for how
Lesa Ukman is widely regarded as the Godmother of Sponsorship. In this episode, Lesa shares her work as a pioneer in measuring the fair market value of sports, arts, entertainment and nonprofit sponsorships. Lesa offers
"MK" Woltz shares her thoughts on the rise of retail media networks including the value for the data and insights these channels offer. MK talks about how being a parent has influenced her perspective as a marketer and h
Welcome to Family First: The Wild World of Marketing to Parents. My name is Mark Giovino, CEO and founder at the Allionce Group. We'll be learning from some impressive marketers who will share their challenges, successes
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Family First is hosted by Mark Giovino. The show is categorised under business (marketing) and has published 19 episodes.
Family First has published 19 episodes.
Family First regularly covers business, marketing, kids. It sits in the business category, with a marketing focus.
Family First is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Family First hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Family First average 31 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Family First's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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