Hosted by elisesteegstra · 🇺🇸 US · EN · 30 episodes
Established thought leaders with verified media credentials.
Elise Explains IP provides simple, expert guidance on trade marks, design registrations, copyright, brand strategy, and intellectual property law in Australia. Whether you're building a business or creating new content, Elise helps you understand your rights, avoid risks, and protect the value of your work.
elisesteegstra hosts Elise Explains IPcast, a education show with 30 episodes published.
Trade Marks, Grumpy Cats and Tequila: An IP Conversation with Armando Contreras Vaal In this special international episode of Elise Explains IP, Elise sits down with Mexican intellectual property lawyer Armando Contreras
Case Study: Blurred Lines — Inspiration vs Infringement Episode Summary Can you copyright a vibe? It's one of the most debated questions in intellectual property law, and it sits at the heart of the famous Blurred Lines
In this special international edition of Elise Explains IP, Elise is joined by Mexican intellectual property lawyer Aida Cervera, founding partner of CELE Abogados, to discuss the practical realities of protecting brands
How to License Your Creative Work (Without Losing Control) Many creatives assume they have only two options when it comes to intellectual property: keep it or sell it. In reality, licensing often provides a far more flex
Copyright and Moral Rights in Australia — Why Credit Still Matters In this episode of Elise Explains IP, Elise unpacks one of the most misunderstood areas of Australian copyright law: moral rights. Most business owners u
Who Actually Owns Your Work? Copyright Basics Every Creative Needs to Know Most creatives know that copyright exists — but far fewer understand how ownership, licensing, and commercial use actually work in practice. In t
What happens when a company copies the structure of a software system — but writes its own code? In this episode of Elise Explains IP, Elise unpacks one of the most important intellectual property cases in modern technol
Expanding your business internationally sounds like growth. But from a trade mark perspective, it’s often where things start to unravel. In this episode, recorded from London during the INTA Conference, Elise unpacks a c
Who Really Owns Your Trade Mark? Lessons from Black Star Pastry v Richards Episode Summary You can build a strong brand, file a trade mark… and still not legally own it. In this episode of Elise Explains IP, Elise unpack
World IP Day Special: IP and Sports — Ready, Set, Innovate! Episode Summary What do the Olympics, Nike, athlete sponsorships, and sports technology all have in common? They’re powered by intellectual property. In this Wo
Choosing a business name feels like a creative decision — but legally, it’s one of the most important strategic choices you’ll make. In this episode of Elise Explains IP, we unpack the most common trade mark mistakes sta
When you “buy” software, do you actually own it? In most cases, the answer is no. In this episode of Elise Explains IP, we break down software licensing basics in plain English — what a licence really is, why it matters
Most business owners assume their website or app is “theirs.” But in reality, ownership of what you’ve built is often fragmented — spread across developers, designers, copywriters, and third-party platforms. In this epis
Episode Title: Why Cadbury Doesn’t Own the Colour Purple (And Why Colour Trade Marks Are So Hard) Episode Overview Can a business really “own” a colour? In this episode of Elise Explains IP, we unpack Cadbury’s long-runn
Episode: Social Media IP Risks for Brands Social media has become one of the most powerful tools for building a brand. But it also introduces a range of intellectual property risks that many businesses overlook. In this
The Katy Perry Trade Mark Case: What the High Court Actually Decided Episode: Taylor v Killer Queen LLC [2026] HCA 5 Episode Overview In this episode of Elise Explains IP, we unpack the High Court of Australia’s long-awa
Protecting Slogans & Taglines: When Words Become Trade Marks Many of the world’s most memorable brands are built around short phrases. Think “Just Do It”, “Because You’re Worth It”, or “I’m Lovin’ It.” But can businesses
In this episode of Elise Explains IP, we explore how packaging shapes and colours can function as trade marks under Australian law. We break down the legal test for non-traditional marks, why distinctiveness matters, how
How Burger King Lost Its Name in Australia — Trade Mark Lessons for Growing Businesses What happens when a global brand expands into a new country… and discovers it doesn’t legally own its own name there? In this episode
International Trade Marks & When You Need Them Trade marks don’t travel. In this episode of Elise Explains IP, Elise breaks down the practical realities of international trade mark protection — when you need it, how to a
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Elise Explains IPcast is hosted by elisesteegstra. The show is categorised under education and has published 30 episodes.
Elise Explains IPcast has published 30 episodes.
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