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Hosted by Eric Ressler · 🇺🇸 US · EN-US · 98 episodes
Established thought leaders with verified media credentials.
Designing Tomorrow explores a new playbook for modern social impact leaders and brands to reach their true impact potential. Why do some social impact brands thrive, while so many others fail to get traction, build support for their cause, and make meaningful progress? Imagine your impact with truly sustainable revenue and resources. With deeper community engagement and relationships. With more influence in your social impact category. Hosted by Eric Ressler, Founder & Creative Director of Cosmic, with co-host Jonathan Hicken, Executive Director of the Seymour Marine Discovery Center, each episode dives into the strategies, mindsets, and behaviors top social impact brands use to play and win in the attention economy. Go beyond high-level concepts to specific tools and tactics you can use today. Watch on YouTube or listen to new episodes each Tuesday. Let’s design a better tomorrow, together. Designing Tomorrow
Eric Ressler hosts Designing Tomorrow: Creative Strategies for Social Impact, a business show with 98 episodes published.
Every social impact leader believes in their mission. Funders assume that too. What they actually want to know is why you, specifically, over the ten other orgs working the same issue, or the bigger name with more reach
Sarah Newkirk became executive director of the Land Trust of Santa Cruz County in the middle of a capital campaign, the same week Jonathan Hicken took over at the Seymour Center. Five years later, she's landed a $15 mill
There's a push right now to democratize strategic planning. Survey the community, poll the staff, put the big calls to a vote. I get the instinct, but it goes too far. Influence is not the same as decision-making power,
There's a number treated like gospel in philanthropy: the 5% annual payout private foundations are required to hit. It was written into law as a floor. Kristin Todd has watched it become a ceiling instead. After nearly t
Everyone keeps predicting the death of the website. First it was social, now it is AI. But it is still the one channel you actually own and control, which is exactly what makes it your most durable asset. So when a site
For the last 50 years, we've operated under a single dominant idea: the purpose of business is to maximize shareholder value. But what if this whole era of extraction and short-termism isn't the natural order at all? Wha
Jonathan recently learned that the Seymour Center is about to absorb a permanent new expense in the $150,000 to $200,000 range. On a $2.2 million operating budget, that's roughly 10% of the whole thing, and it's not a on
Most social impact campaigns are built on two ingredients: information and emotion. The data makes the case. The storytelling makes people care. But caring, on its own, has a shelf life. Saralynn Finn, founder of Sett &
Most social impact leaders got into this work because they care deeply about the mission, not because they wanted to be public figures with opinions. But that instinct to stay quiet and let the work speak for itself may
There's an unspoken rule in the social impact sector: we tell the truth, we follow the science, we play fair. But those rules are increasingly a losing strategy, because the industries we're up against don't have to win
There's a trend called looksmaxxing that says appearance is everything, and optimizing it is just pragmatism. Apply that same logic to nonprofits and you get an interesting thought experiment: what happens when an organi
Every major technological paradigm shift has broken society before it fixed it. The printing press, radio, television. Each one reshaped how we communicate and what we believe. Now the internet, social media, and AI are
There's a quiet belief running through the social impact space that being too visible somehow cheapens the work. That good organizations should let their impact speak for itself. But the orgs that get the funding, the ta
The social impact sector has made community co-creation almost sacred. Design with people, not for them. Give everyone a voice. But what happens when the loudest voices aren't the most informed, and the planning process
Most nonprofit leaders have been through some version of the brand strategy process. Eric calls it process theater: brand strategy work that sounds great in proposals but leaves everyone wondering what they're actually b
Technology promised to close the digital divide, but too often the people building it don't reflect the communities affected by it. Tina-Marie Gulley, former CEO of Ada Developers Academy, sits down with Eric to talk abo
There's a post going around LinkedIn right now where a fundraiser is calling out a foundation for not structuring a grant as multi-year support. The tone is essentially: our work matters, so funders should give us what w
The nonprofit sector has a marketing philosophy problem. We adopted a playbook built almost entirely around conversion: get the click, get the gift, optimize the funnel. But all of that activation depends on something mo
A single phrase from a previous episode sent Eric into an existential tailspin, and reshaped how he thinks about organizational identity. In this episode, Eric and Jonathan unpack why "Who are we becoming?" hits harder t
The social impact sector has gotten very good at describing problems: white papers, statistics, annual reports filled with data on gaps and needs. But it hasn't built a system for telling stories that actually move peopl
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Designing Tomorrow: Creative Strategies for Social Impact is hosted by Eric Ressler. The show is categorised under business (non-profit) and has published 98 episodes.
Designing Tomorrow: Creative Strategies for Social Impact has published 98 episodes.
Designing Tomorrow: Creative Strategies for Social Impact regularly covers business, non-profit, marketing. It sits in the business category, with a non-profit focus.
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Designing Tomorrow: Creative Strategies for Social Impact hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Designing Tomorrow: Creative Strategies for Social Impact average 37 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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