Hosted by Annette Richmond · 🇺🇸 US · EN-US · 138 episodes
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Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you. This podcast focuses on content creation and marketing strategies, AI, video, social media, podcasts, and LinkedIn engagement to help B2B professionals, consultants, and entrepreneurs grow their business. ABOUT As a former magazine writer and media studies student in college, Annette has always been fascinated with media as a messenger. She launched her first podcast, Smarter Career and Business Moves, in 2020 and Content Marketing School in late 2023.
Annette Richmond hosts Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs, a business show with 138 episodes published.
Send us Fan Mail Currently, the talk is online programs are over. I found trying to fill a live online training challenging too. In this episode, I share my experience running a video bootcamp when the live format made t
Send us Fan Mail Video is often cited as the best way to connect with potential clients. And the best style of video to do that is behind-the-scenes or BTS video content. In this solo episode, I share how to use behind-t
Send us Fan Mail Most people think about marketing as something you do when you're launching a product or having a sale. That's a huge mistake. In this episode, my good friend and colleague, Brenda Meller, LinkedIn Marke
Send us Fan Mail If you think talking head explainer videos are the best way to get clients, you're wrong. Besides knowing what you know, potential clients want to know who you are. During this Substack live, I discussed
Send us Fan Mail You've finally published your book. Now, how do you get the news out there? Promote your book and YOU with video marketing. Recently, I sat down with my good friend, Gillian Whitney, who is also an autho
Send us Fan Mail Finding paid speaking gigs is tough, even when you're not a newbie. The difference between speakers who stay booked and those who struggle usually comes down to strategy, not talent. That's why I was thr
Send us Fan Mail The biggest myth about video is that everybody on video is under 40. The second thing that refuses to go away is that video means that you'll be dancing on TikTok. In this episode, I'm debunking a few mi
Send us Fan Mail If you're like most consultants and entrepreneurs one thing that you never have enough of is time. In this episode, I share five of my favorite time-saving tools and why they are at the top of my list. W
Send us Fan Mail Most people want to show up on podcasts, speak on stages, or create video content—but they hesitate because they’re worried about how they sound, how they look, or whether they’ll mess up. In this episod
Send us Fan Mail Video marketing is no longer a nice-to-have, which is why most businesses (91%) use video as a marketing tool according to Wyzowl's State of Video Marketing 2026. And 24% of those who don't say the reaso
Send us Fan Mail Ever immediately like or dislike someone you just met? That's likely the result of implicit bias we are totally unaware of. In this solo episode, I discuss how biases we are unaware of - like the Horns a
Send us Fan Mail After you get over being uncomfortable on camera, what comes next? Many struggle consistently creating content because they don't have a framework. MAP fixes that. In this solo episode, I break down each
Send us Fan Mail It's easy to get discouraged when you measure yourself against other people. I fall into that trap too, from time to time. The but only person any of us should measure ourselves against is ourselves. In
Send us Fan Mail You know video is essential in 2026. But you feel awkward on camera. And even if you put that aside, you don't know how to get started. This is for you. In this episode, I share some of what I teach in t
Send us Fan Mail Hate being on camera? Being uncomfortable on camera is what stops many people from creating video content. We're going to fix that today. In this solo episode, I share 5 simple techniques to help you get
Send us Fan Mail Upgrading your content doesn’t require a studio, a shopping spree, or a stack of complicated tech. A few well-chosen tools can dramatically improve how your videos and audio look and sound, without blowi
Send us Fan Mail If choosing the right tech feels harder than it should, you’re not alone. The real challenge isn’t the tools — it’s knowing what actually matters. I’ve known Christopher Johnson for years, so I was delig
Send us Fan Mail It's easy to post consistently on LinkedIn or any social media platform for a few weeks. or so. But maintaining that can be challenging. In this solo episode, I talk about using day-of-the-week themes to
Send us Fan Mail Staring at a blank page with no idea what to write is every content creator's nightmare. Luckily, I have a solution for you. In this solo episode, I share my RECAP method, a four-part system to streamlin
Send us Fan Mail As more professionals shift their attention to Substack, it's becoming more essential than optional. Even if that's just opening an account to follow your favorite creators. Although I joined in July, I
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Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs is hosted by Annette Richmond. The show is categorised under business (marketing) and has published 138 episodes.
Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs has published 138 episodes.
Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs regularly covers business, marketing, entrepreneurship. It sits in the business category, with a marketing focus.
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Episodes of Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs average 15 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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