Hosted by Joe Michalowski · EN · 9 episodes
Established thought leaders with verified media credentials.
Content marketing isn't just a channel anymore—it's the engine driving the entire marketing landscape, especially in B2B SaaS. Welcome to Content Blocks, the podcast designed specifically to unpack this monumental shift and equip early-stage SaaS startups with actionable strategies to build powerful content foundations.Hosted by Joe Michalowski, Content Blocks is your go-to resource for navigating the rapidly evolving world of B2B content. Why early-stage SaaS? Because that's where content truly shines:Dense Subject Matter Expertise: Early-stage SaaS companies often possess unmatched depth in niche topics, creating ideal conditions for high-value content.Focused Audience Targeting: A narrow Ideal Customer Profile (ICP) means content can be precisely tailored, ensuring it resonates deeply rather than broadly.Immediate Impact: With fewer moving parts, early-stage startups see direct results from their content efforts, making every strategic decision count.Each episode of Conten
Joe Michalowski hosts Content Blocks, a business show with 9 episodes published.
If your product is different, your messaging should be too. But most SaaS companies still sound the same. In this episode, Joe sits down with Dustin Robertson and Mike Geraci, partners at DRMG and architects behind stand
Show notesIn this episode, we dive into the problem of B2B marketers trying to copy the success of content programs and series like Hot Ones. We look at the difference between gimmicks and concepts. And then look at the ins and ou
Show notesIn this episode, Joe shares insights on the right approach to SEO for companies that are just beginning. Key points include understanding the levels of SEO investment, the importance of laying a solid technical foundatio
Show notesIn this episode, Joe Michalowski discusses the concept of 'content snowballs' in the SaaS industry, emphasizing the importance of long-term content strategies over immediate results. Drawing on insights from Jay Clouse's
Show notesIn this episode, Joe Michalowski discusses the crucial role of quality inputs in creating impactful content, inspired by a Stephen King quote. He recounts his own journey from a novice freelance writer to a seasoned cont
Show notesThis episode discusses Jon Hamm's career post-Mad Men and draws parallels to effective content marketing strategies. Despite perceptions, Hamm has been consistently working in various roles. Using Hamm's career as a meta
Show notesJoe Michalowski addresses the common concern of content marketers: "Do we have enough content?" He outlines a systematic approach to ideation, helping marketers continually generate strategic content by focusing on audie
Show notesI explore the critical overlap between content marketing and product marketing, focusing specifically on positioning and messaging. Discover a straightforward approach for content marketers to quickly build effective pos
Show notesYou've found Content Blocks! However you made it here, I'm thrilled to have you. This is just a quick 5-minute memo from me where I introduce the idea behind Content Blocks, why I'm planning to focus on B2B SaaS content,
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To pitch Content Blocks, visit https://content-blocks.captivate.fm for contact information, then craft a tight one-paragraph hook that ties your expertise to a gap in their recent business coverage.
Content Blocks is hosted by Joe Michalowski. The show is categorised under business and has published 9 episodes.
Content Blocks has published 9 episodes.
Content Blocks regularly covers business. It sits in the business category.
Content Blocks is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Content Blocks hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Content Blocks average 16 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Content Blocks's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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