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Hosted by Dahna Borg · 🇺🇸 US · EN · 82 episodes
Established thought leaders with verified media credentials.
The Bright Minds of eCommerce podcast is designed to share the inner workings of the eCommerce world. Sharing success stories from successful entrepreneurs as well as advice from eCommerce experts. Hosted by Dahna Borg - Founder of Bright Red Marketing - your specialists in eCommerce advertising.
Dahna Borg hosts Bright Minds of eCommerce Podcast, a business show with 82 episodes published.
Is your Meta ads account structure actually built for your goals, or just built? In this episode I break down the two types of advertisers I see all the time, the set and forget crowd and the constant tinkerers, and why
Jaimie from Bloom Money joins me to talk numbers, the kind most eCommerce owners avoid until tax time forces their hand. We get into why Shopify and Xero never seem to agree, the GST mistake that once cost a business thr
Sixteen years ago I started Bright Red Marketing with no idea what I was doing. In this episode I'm sharing the sixteen lessons that stuck, from learning I'm not for every client, to why chasing the algorithm makes you a
In this episode, Lauren McBean from Kuddly Kids shares the messy, honest reality of buying and building a business from scratch, from the stock she's still clearing five years later, to burning out before she finally let
I'm talking about the thing I think a lot of marketers are getting quietly wrong right now, optimising so hard for numbers that they've stopped actually connecting with people. I share the story of a client ad with a goa
Running an eCommerce business while stuck in a mountain of emails and admin tasks? Jess Whatman from AgentSync joins me to talk about how to actually figure out what to hand off, the difference between a VA, an OBM, and
In this episode, I take you through my step-by-step Meta ads account audit, the exact process I use to find what's working, what's not, and where budget is quietly disappearing. From dashboard setup to audience segments,
Nikki Parkinson has been a content creator and influencer for nearly 18 years, and in this episode she's sharing everything brands need to know about making influencer partnerships actually work. We talk about why follow
Scaling your Meta ads is one of the most misunderstood parts of running paid ads for your eCommerce store. In this episode, Dahna breaks down horizontal vs vertical scaling, what's changed with Advantage Plus, and the pr
AI is everywhere right now, but most people are starting with it completely wrong. Em Gee joins me to break down exactly where to begin if you want AI to actually save you time in your eCommerce business, how to train it
Your product photos are doing more selling than you think, and if they're not up to scratch, your ads don't stand a chance. In this episode, Dahna chats with Peita from Bloom Creative about strategic product photography,
Charlie Pond from The Guideliner took a car ride complaint, a vague memory of childhood tattoos, and a Cricut machine, and turned it into a million-dollar beauty brand in just 18 months. In this episode, she shares exact
Every week someone's telling you funnels are dead, Advantage Plus is the only way, and you need to try this new strategy ASAP. But what if all that trend-chasing is actually making your results worse? In this episode, I
Emma from Sparo Studios is here to tell you that your logo is not your brand, and your pretty website might be the reason your ads aren't converting. In this episode, Emma and I dig into why brand positioning and UX are
Lauren from Our Earth Life shares how she built her nature play business from side hustle to family operation. We talk staying debt-free, working with your spouse, Black Friday wins, stock management, and why designing p
Today we go into why your Meta ads aren't bringing in new customers, and the simple fixes that'll change that. We cover audience segment setup, using the breakdown tool properly, and the creative shifts you need to win o
Priya from Flow Butler joins me to share why email marketing is your best bet for retention in 2025. We talk email flows that actually convert, smart segmentation, creative campaigns that build relationships, and where A
Sophie from Better Brow joins me to share how she went from beauty frustration to founder of a simple at-home brow waxing brand. We talk product development, protecting your idea, TikTok marketing, and why launching befo
In this episode, we're talking to Christine Innes from the Corporate Escapists about her journey from the corporate world to entrepreneurship. Christine shares insights on the importance of storytelling, mindset, and aut
In this episode of the Bright Minds of E-Commerce Podcast, Dahna is joined by Catherine Abe from Collabarts to chat about maximising your eComm photography. Catherine emphasises the importance of consistency in branding
Jess Whatman
AgentSync
1 appearance on this show
Dahna
Bright Red Marketing
1 appearance on this show
Peita
Bloom Creative
1 appearance on this show
Charlie Pond
The Guideliner
1 appearance on this show
Emma
Sparo Studios
1 appearance on this show
Lauren
Our Earth Life
1 appearance on this show
Priya
Flow Butler
1 appearance on this show
Sophie
Better Brow
1 appearance on this show
Christine Innes
The Corporate Escapists
1 appearance on this show
Catherine Abe
CollabArts
1 appearance on this show
Debbie Hatumale-Uy
Only the Sweet Stuff
1 appearance on this show
Eve Anderson
Eden Communications
1 appearance on this show
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Bright Minds of eCommerce Podcast is hosted by Dahna Borg. The show is categorised under business (marketing) and has published 82 episodes.
Bright Minds of eCommerce Podcast has published 82 episodes.
Bright Minds of eCommerce Podcast regularly covers business, marketing. It sits in the business category, with a marketing focus.
Bright Minds of eCommerce Podcast is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Bright Minds of eCommerce Podcast hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Bright Minds of eCommerce Podcast average 25 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Bright Minds of eCommerce Podcast's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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