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The journey toward a purposeful brand is hard work. And fraught with misled travelers. Being clear about who you are—it’s at the center of branding. At Gardner Design, we’ve helped hundreds of clients refocus and relay brands that get to the point. Join us as Bill Gardner and our clients discuss how they found their brand voice. In these episodes, we will correct misconceptions and dispel fears as we relate first-hand experiences of branding. None of these episodes are the full story for these brands but, we hope, offer helpful tidbits for your own branding journey.
Unknown Host hosts Brandifesto | Getting Brands to the Point.
What happens when a university has no visual rules — and every department is just doing whatever it wants? I sat down with Barth Hague, the former Chief Marketing Officer at Wichita State University, to talk about what i
What happens when a 125-year-old university discovers it has 200 logos — and then has to fix it? That's exactly the situation Barth Hague walked into as Chief Marketing Officer at Wichita State University. What started a
What happens when a beloved Kansas institution decides to reinvent itself and gets it so right that a waitress in Panama recognizes the logo? That's exactly what unfolded when the Sedgwick County Zoo set out to rebrand i
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To pitch Brandifesto | Getting Brands to the Point, visit https://feeds.transistor.fm/brandifesto for contact information, then craft a tight one-paragraph hook that ties your expertise to a gap in their recent business coverage.
Brandifesto | Getting Brands to the Point is hosted by Unknown Host. The show is categorised under Business (Marketing) and has published 0 episodes.
Brandifesto | Getting Brands to the Point regularly covers Business, Marketing. It sits in the Business category, with a Marketing focus.
Brandifesto | Getting Brands to the Point is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Brandifesto | Getting Brands to the Point hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Brandifesto | Getting Brands to the Point average 18 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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