Hosted by The DeVain Collective · 🇺🇸 US · EN · 96 episodes
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Running a business is complicated. Balancing it with the rest of your life? Even more so. I'm Sheena Hunt, and Beyond Founder-Led picks up where my previous podcast, Beautifully Complicated, left off — but with sharper focus. This show is for women founders ready to stop being the bottleneck and start building businesses that don't require their presence in every room. With 20+ years in Fortune 100 operations and close to 15 years as an entrepreneur, I've lived the chaos and found the path through it. Now I help mission-driven businesses scale sustainably — growing revenue without growing burnout. Weekly episodes with tactical frameworks, client stories, and honest conversations about what it really takes to lead and live well. Powered by The DeVain Collective | thedevaincollective.com 🎧Listen. 👍Like 📱Subscribe. 🗣Share. The DeVain
The DeVain Collective hosts Beyond Founder-Led, a business show with 96 episodes published.
We spend enormous energy learning how to earn a client's yes, and almost none designing what happens right after we get it. In this episode, Sheena opens a five-part arc on the part of the business most founders never sy
A founder does the hard work — she diagnoses her underpricing, she reverse-engineers better numbers, she raises her rates, and it works. And then eighteen months later, she’s drifted right back. Costs crept up. New offer
Once you’ve done the math from part two, you run straight into the fear that stops most founders cold: your best clients will leave if you raise your rates. In this episode, Sheena takes that fear apart — carefully and h
Most founders build pricing the wrong way around. They pick a number, find clients at that number, and let the business become whatever the math adds up to. Pricing ends up designing the business by accident — instead of
If you’ve ever flinched right before sending a proposal — rounded the number down, added a discount no one asked for, or held your breath waiting to hear back — this episode is for you. That flinch is not a character fla
Summer is a stress test for your operational architecture. Every gap that exists in April becomes visible in July. Overlapping PTO. Clients disappearing and reappearing in a surge. A founder who wants to actually rest —
Most founders think about culture and operations as two different disciplines. Culture is the soft side. Operations is the hard side. Culture is values and vibe. Operations is systems and spreadsheets. That framing is wr
Most founders have no idea how wide the gap is between the values they say the business is built on and the behaviors their business actually rewards. Not because they are dishonest — but because no one has taught them t
You are the best at what you do. Clients come to you specifically because of your expertise. Your team defers to you on the important decisions because you know more than anyone else. This feels good. You worked hard to
You have a team member who is missing deadlines. Not by a lot—just enough to create friction. Projects are slipping. Clients are asking questions. And you are covering for them. You know you need to say something. But yo
You spend your entire week in meetings. Status updates. Decision meetings. Alignment meetings. Problem-solving sessions. By Friday, you have been in back-to-back calls for 30 hours and accomplished almost nothing strateg
Your team keeps asking for approval on things they should just do. You keep making decisions people assume you have already made. Projects stall because no one is clear who has authority to move forward. This is the deci
When to Hire vs. When to Systematize (The Decision Framework That Saves You Time and Money) You're buried. You think: 'I need to hire someone.' You post the job, interview candidates, make an offer. For two weeks, you fe
What would change in your business if your team cared as much as you do? If they saw problems and fixed them without being asked? If they thought about the business's success like it was their own? If they made decisions
I want to talk about something that does not get discussed much in business podcasts. Something most founders experience but few admit to. The loneliness. You cannot fully vent to your team—you are supposed to be the ste
Tell me if this sounds familiar. You start the week with big plans. This is the week you are finally going to work ON the business. You are going to think strategically. And then Monday happens. Emails. Fires. Client cal
"I have tried to delegate but it is just easier to do it myself." If you have said this even once in the past month, this episode is for you. Most founders approach delegation backwards. We hand off tasks, expect people
Running a business means having conversations most people avoid. The performance discussion that has been brewing for months. The client boundary you keep postponing. The role transition that everyone knows is coming but
Last week we covered the 5 signs you've outgrown founder-led operations. That was the diagnosis. Today is the treatment plan. Knowing you need to change and knowing HOW to change are two very different things. The jump f
If you're working harder than ever but your business isn't growing proportionally, you haven't hit your capacity as a leader. You've hit the ceiling of founder-led operations. And there's a difference. In this episode, I
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Beyond Founder-Led is hosted by The DeVain Collective. The show is categorised under business (entrepreneurship) and has published 96 episodes.
Beyond Founder-Led has published 96 episodes.
Beyond Founder-Led regularly covers business, entrepreneurship. It sits in the business category, with a entrepreneurship focus.
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