Hosted by Beside Partners · 🇺🇸 US · EN · 14 episodes
Established thought leaders with verified media credentials.
We are Beside, a partnership of technology consultants, linked by a common goal: to help small- and medium-sized companies use AI not to replace their teams, but to empower them to work smarter. We set up this podcast to help you make sense of the fast-moving world of AI. The industry evolves incredibly fast, so we created a place to slow down and provide some much-needed analysis and level-headed commentary.Please email us your questions or feedback at podcast@besidepartners.com.
Beside Partners hosts Beside Ourselves, a technology show with 14 episodes published.
AI has fundamentally disrupted the brand discovery journey by intercepting the consumer consideration process before a human ever sees you. To thrive, brands need to go back to basics: clarity of purpose, specificity of
Show notesGiles and Theo sit down with Aris Vrakas, CEO of Rankbee, to unpack how AI has quietly rewritten the rules of search, why your SEO strategy may be leaving you invisible to an entirely new kind of buyer, and what you can
Show notesGiles and Theo stop talking about AI in theory and get specific: which models they actually use, which ones they've quietly abandoned, and the apps that have genuinely earned a place in their daily workflows. Plus, why G
Show notesIn recent weeks, we've seen a surge in anxiety surrounding AI, from explosive software vulnerabilities to public backlash against tech leaders. Can we shift the narrative? Instead of rushing headfirst into adoption, we n
Show notesIn this episode, we break down Anthropic’s survey of 81,000 users to explore global attitudes on AI: our hopes, fears and assessment of where things stand. While a third of the workforce sees massive productivity gains,
Show notesIn this episode, Giles and Theo dive into the shifting landscape of business AI. Moving past the "pilot phase," they discuss why large enterprises and SMEs alike are finding off-the-shelf AI solutions too generic. The co
Show notesIn this episode, Theo and Giles discuss the implications of AI for the workplace, particularly the potential for increased workloads and burnout. They share personal experiences with burnout, explore the dual nature of A
Show notesIn this episode, Theo and Giles discuss the complexities of AI adoption and the critical role of regulation in ensuring user safety while fostering innovation. They explore the balance between safety and velocity, the fr
Show notesIn this episode of Beside Ourselves, Giles and Theo discuss the rapid proliferation of AI features across various applications and the implications for user experience. They explore the confusion caused by the AI feature
Show notesIn this episode, we discuss the potential for AI to create a 'killer app' for businesses. We explore various perspectives on what this app might look like, the importance of compliance and efficiency, and how AI could tr
Show notesIn this episode of Beside Ourselves, we discuss the challenges business leaders face in translating AI strategies into actionable value. We focus on the importance of focusing on business problems rather than technology,
Show notesIn this episode, we discuss the intersection of AI adoption and sustainability, with a focus on the environmental impact of AI technologies. We explore the challenges and opportunities for small and medium enterprises (S
Show notesIn this episode, we discuss the implications of AI adoption in business, focusing on job security, the importance of context across roles, and the evolving nature of career paths. We explore how AI can impact both junior
Show notesTheo, Giles and Rutger discuss the current landscape of AI adoption in business, addressing concerns about the sustainability of AI investments, the importance of careful vendor selection, and the cultural challenges org
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Beside Ourselves is hosted by Beside Partners. The show is categorised under technology and has published 14 episodes.
Beside Ourselves has published 14 episodes.
Beside Ourselves regularly covers technology. It sits in the technology category.
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Episodes of Beside Ourselves average 29 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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