Shopify Theme Development is a Commodity: Pricing Strategies
May 5, 202517m
John discusses the commoditization of Shopify theme development, competition in the agency space, and pricing strategies.
Hosted by agency-x · 🇺🇸 US · EN · 65 episodes
Established thought leaders with verified media credentials.
Agency X — a podcast that takes you behind the scenes of running a digital agency. Hosted by John and Tommy, we dive deep into the world of ecommerce, digital strategy, and the evolving landscape of marketing technology. From the challenges of building a brand to mastering the latest tools shaping the future of commerce, Agency X offers insights drawn from real experiences at Avex. Each week, we break down what works, what doesn’t, and the bold moves that drive growth for leading brands. Whether you’re an entrepreneur, marketer, or ecommerce enthusiast, Agency X is your go-to for practical str
agency-x hosts Agency X, a business show with 65 episodes published.
John discusses the commoditization of Shopify theme development, competition in the agency space, and pricing strategies.
More brands are making the leap from custom platforms to Shopify Plus. Avex shares what’s driving this shift, from reducing the total cost of ownership to the appeal of a flexible, scalable platform. Listen in for insigh
In this episode of the Agency X Podcast, John Surdakowski is joined by Yotpo’s VP of Product Marketing, Kim Winter , to unpack the genius behind Yotpo's groundbreaking "Loyalists: Unmask Your Brand Heroes" campaign. With
Has the headless commerce hype run its course? In this episode of the Agency X Podcast, we dive into the debate surrounding headless architecture. Join us as we look into why some brands are shifting away from headless s
Thinking about migrating your retention platform or already in the thick of it? This podcast is for you! Join John as he answers the most common questions merchants have about retention platform migration. We’ll discuss
In this episode, Tommy Harris takes center stage to ask John Surdakowski, the founder of Avex, the questions everyone wants answers to. From client relationships to agency growth, John offers his perspective on the highs
The agency X Podcast is back. We have some new programming, topics and guests. Stay tuned for more.
In this episode, John Surdakowski touches on some of the core things he focused on in the early days to grow Avex Designs, an eCommerce agency, as well as provides a little background about how he got started.
We've been seeing more and more luxury brands migrate to Shopify Plus. In this episode, John Surdakowski takes an in-depth look into the rationale that drives those brands to re-platform and examines what lies ahead for
5 years ago it was easy to grow a DTC brand with social media ads…. Today, it’s 100X more difficult. Here are 3 things successful eCommerce brands are doing today, that you’re probably not. Social media ads still need to
In this episode of the Agency X podcast, John Surdakowski unveils 10 game-changing tips to skyrocket your Shopify e-commerce store's conversion rates. Whether you're a new or experienced Shopify store merchant, this epis
As a Head of Marketing at Wonderment and ex-Head of Partner Community at Attentive, Blake Imperl has extensive expertise in building and scaling retention marketing programs for D2C brands. On this Agency X episode, Blak
It's that time again: Shopify just announced its 2023 Winter Editions with 100+ products and updates for merchants, developers and partners to build long-lasting relationships with their consumers. John, Founder and CEO
In this episode, John Surdakowski is joined by Dhanesh Shelat , global digital marketing director at one of L’Oreal’s leading skincare brands and a real estate entrepreneur. Dhanesh brings years of experience in SEO and
Shopify just announced Commerce Components, the modern composable stack for enterprise retail. In this episode, I discuss my thoughts on why it's important, who it is for, and some of the benefits.
DTC brand news, Shopify Trend Report, Direct Mail, CRO tips and featured Shopify Plus case study.
Allyn Hane, President & Founder at Yard Mastery (https://yardmastery.com/), brings niche brands direct to consumers on Shopify. Allyn, also known as The Lawn Care Nut, grew what started as a hobby to a +500,000 Subscribe
Sean McGinnis is President & Integrator at KURU Footwear (https://www.kurufootwear.com). Sean has been a digital marketing leader since 2006 and has led customer acquisition and lead gen for Fortune 50 and Startup compan
Tim is the founder of Fern Studios - a consultancy focused on reframing the way agency leaders think. Before that, he was a founding member of We Make Websites, a Shopify Plus agency acquired by the Born Group in 2021. I
Jon Bausman is the former Director of Marketing at Vitality, a booming athleisure brand headquartered in Denver, CO. His 15+ year marketing career and portfolio of several outdoor brands such as Cabela’s, Columbia
Sponsor detection runs nightly. Check back soon.
No public pitch examples yet for this show.
Generate your own personalised pitchBased on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:
Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.
Shows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.
Agency X has a verified contact on file. Create a free PitchCentric account to access it and generate a personalised pitch in seconds. Research at least 3 recent episodes first and lead with a specific angle that serves their business audience.
Agency X is hosted by agency-x. The show is categorised under business (entrepreneurship) and has published 65 episodes.
Agency X has published 65 episodes.
Agency X regularly covers business, entrepreneurship. It sits in the business category, with a entrepreneurship focus.
Agency X is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Agency X hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Agency X average 28 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Agency X's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched today.