Hosted by Rebecca Peterson · 🇺🇸 US · EN · 70 episodes
Established thought leaders with verified media credentials.
Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business. On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my cohost! Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you!We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BL
Rebecca Peterson hosts Aesthetically Speaking, a business show with 70 episodes published.
After a bit of a podcast break, this episode felt too interesting not to share. The show has been quiet for a while, but this conversation stood out because it explores marketing in a space most people never think about
How do you know when it is time for a rebrand? Or maybe just a brand refresh? And what is the difference between the two? In this episode, I explore the nuances of rebranding versus refreshing a brand for businesses seek
How can you provide your clients or customers with an exceptional customer experience? That would be through brand touchpoints! In this episode I share two very different experiences I had at two different places and how
Get ready to close your eyes and envision your business in 5 years! What does it look like? Who are you as a business owner? I am going to lead you through a transformative meditation and visualization exercise aimed at
What does it actually mean to have a ‘quirky’ brand, and how does it work for some brands? That is what we are talking about today. This episode focuses on the letter Q in our branding series, exploring "quirky" as a pow
Struggling with what to post on Instagram? You are not alone. In this episode I want to guide you through how you can use your brand to help you with what to post each time. I tackle the challenges of content creation an
Happy New Year!! In this episode, I share personal and business updates while offering insights for enhancing brand strategy in 2025. I give you 4 lessons I learned in 2024, particularly the importance of a solid brand s
Have you ever wondered what it would be like to work with a branding expert and rebrand your business to attract the clients you dream about? In this episode, I am taking you behind the scenes of what it is like to work
What exactly does it mean to have a luxury brand? Have you considered yours to be a luxury brand, or would love to be one? In this episode, I dissect luxury branding, explaining that it extends beyond high prices to incl
I think these days most of us in the online space have a website. But does yours stand out? In this episode, I discuss the essential role of a well-designed website for business success, which stemmed from my audit of va
Aesthetically Speaking is BACK!!! And with this comeback episode, I want to ask you, have you ever considered pivoting your brand? If so, this episode I discuss the importance of recognizing when to pivot, whether due to
As we wrap up the first season and I prepare to take maternity leave, I’m taking a brief pause to share some unique insights on why developing your brand is essentially an act of personal development. I want to draw from
Today we're diving into a topic that's crucial for any business owner: when to DIY your brand versus when to invest in a professional custom design. We'll break down the core reasons why having a brand is essential—from
You’ve got your new vision, messaging, and a cohesive aesthetic ready to roll out. But how do you actually announce this transformation to your audience in a way that brings clarity, connection, and conversions? In this
Y'all, today, we’re diving into a topic close to my heart: the power of a strong identity. We'll explore what Texas, Dr Pepper, and branding all have in common. How can these strong identities help you build your own bus
You might have noticed that Abby has not been on the podcast for quite some time. We are coming back together in this episode to bring you a very personal update on Abby’s cancer diagnosis and how she is navigating this
Today we’re diving deep into the dos and don'ts of applying your brand to your website. There are many approaches to building a website—SEO, conversion-focused designs, and more—but the key to true success isn't in these
How do you know when it is time to rebrand your business? In this episode, Rebecca shares her expert insights on recognizing when it's time for a major brand overhaul. Throughout this episode, she uncovers the five tellt
Today, we're thrilled to have Courtney Burnett, a passionate Mama Bear and disabilities advocate, share her journey behind creating a brand that’s not only thriving but deeply transformative. Courtney’s advocacy work, fo
Welcome back to Aesthetically Speaking. Today, we're joined by Sara Brewer, a courageous coach tackling the often misunderstood world of anti-pornography. Sara's personal journey inspired a remarkable transformation, tak
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Aesthetically Speaking is hosted by Rebecca Peterson. The show is categorised under business (marketing) and has published 70 episodes.
Aesthetically Speaking has published 70 episodes.
Aesthetically Speaking regularly covers business, marketing, arts. It sits in the business category, with a marketing focus.
Aesthetically Speaking is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Aesthetically Speaking hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Aesthetically Speaking average 27 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Aesthetically Speaking's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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