Add To Cart: Australia’s eCommerce Show

Add To Cart is Australia's leading ecommerce and retail podcast, hosted by Nathan Bush. Over 600 conversations with the founders, operators and digital leaders building Australian ecommerce. Episodes cover ecommerce strategy, DTC brand building, omnichannel retail, email and SMS marketing, performance marketing, fulfilment, and the tech stack decisions that shape how retail brands actually sell online. Free community, newsletter and resources at addtocart.com.au. Proudly supported by Shopify and Klaviyo.

Add To Cart: Australia’s eCommerce Show is a business podcast hosted by Unknown Host, with 0 episodes on record and a Required Pod Score of 90. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Add To Cart: Australia’s eCommerce Show, a business show with 0 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #664

  The Cart Is the Most Neglected Page in Ecommerce. A Deep Dive with Sylvie Wilson | #664

  Sep 20, 20261h 2m

  We've drilled into every corner of ecommerce on the show, but never the cart. Sylvie Wilson is here to fix that. After running two ecommerce businesses of her own, she built Unicorn Cart to solve a gift-with-purchase headache, and it's now used by 400+ brands. Her core message: the cart is the billboard everyone's neglecting, and it's a real part of your CRO strategy, not just a step to checkout. She's clear she's not here to sell Unicorn, just to share tactics and real A/B test data. In this episode: The cart is high-intent real estate most brands waste, optimise it for both AOV and conversion Never set and forget, one brand's $99 gift threshold beat $120 with a 64% higher AOV Make gifts something people actually want, keep the UX clean, and don't train customers to wait for a discount Connect with Sylvie Wilson Explore Unicorn Cart Subscribe to the Add To Cart newsletter SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community

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  Episode #663

  How to Know What a New Customer Is Worth Over Time | #663

  Sep 17, 202621 min

  We're all racing to acquire new customers. But how do you know what a new customer is actually worth, not just on the first purchase, but over time? This Playbook is anchored by Rob Ward , who bootstrapped Quad Lock to a $500 million exit and built a framework for exactly this: the three gates for new customer acquisition. The best part is that not every gate has to be green. In this playbook, we cover three things ecommerce operators need to know about what a new customer is worth: Split new customers from returning before you calculate anything, using nCAC and new-customer AOV Make payback something you observe with a real cohort, not something you hope for Find the customers worth having, then use them as the seed to go find more Connect with Rob Ward Explore Quad Lock Subscribe to the Add To Cart newsletter SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community

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  Episode #662

  Passionate About Pee and Poo. Norm Douglas Sells What People Wish They Didn't Have to Buy | #662

  Sep 13, 202654 min

  Conni sells the product most people wish they didn't have to buy. Norm Douglas is CEO of Australia's leading reusable incontinence brand, and his own website leads with "we're passionate about pee and poo." This is one of the most fascinating businesses in Australian ecommerce, a privately owned, profitable brand thriving in a category most marketers would never touch. In this episode: Sell a taboo category with dignity and plain language, not innuendo Own your data, why Norm stays custom-built and fixes messy orders in the back end with AI Build for the customer who needed you four weeks ago, and know which products never change Connect with Norm Douglas Explore Conni Subscribe to the Add To Cart newsletter SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community

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  Episode #661

  How to Raise Prices Without Losing Customers | #661

  Sep 10, 202617 min

  Raising prices is one of the biggest levers for profit, and the one we fight ourselves hardest on. Every ecommerce business is carrying costs it wasn't two years ago, and if you're not passing them on, your margin shrinks every day. Here's the thing the archive keeps proving: the cost itself rarely upsets customers. Being surprised by it does. When the Australia Post fuel surcharge hit, Seed & Sprout's Rebecca Williams already had the scenarios written, and chose to be completely upfront about it. In this playbook, we cover three things ecommerce operators need to know about raising prices without losing customers: Map your true cost to deliver an order, because a price rise gets argued from one line when the pressure's coming from six Decide whether the cost is permanent before you decide how to show it Treat price as something you run on a rhythm, not an event you survive once a year Connect with Rebecca Williams Explore Seed & Sprout Subscribe to the Add To Cart newsletter SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community

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  Episode #660

  Publish 50 Ads a Week. Cuttable's Sam Kroonenburg on Winning Meta | #660

  Sep 6, 202654 min

  Sam Kroonenburg sold his last company, A Cloud Guru, to Pluralsight for just over $2 billion. Now he's back with Cuttable , an AI ad-creative platform, and Nathan's been using it for months on a client account. This is the behind-the-scenes on how it works, and the counterintuitive truth about winning on Meta: it's a volume game. You can't pick the winning ad up front, and neither can Meta, so the only lever you control is how many shots on goal you take. In this episode: Winning Meta is a volume game, take more shots, because you can't pick the winner and neither can the algorithm Give people control over AI output, because what's valuable isn't a generated ad, it's an ad they're willing to publish Only build what couldn't have existed two years ago Connect with Sam Kroonenburg Explore Cuttable Subscribe to the Add To Cart newsletter SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community

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