Zooki, operating as YourZooki Ltd, is a UK-based health and wellness company that specializes in premium, bioavailable supplements. Founded in 2017 by Marcus Mollinga and Jack Morrison, the company focuses on innovative emulsified liquid formulations to enhance nutrient absorption. Zooki's motto, "Stay Ahead," reflects its commitment to research and development, utilizing clinical trials and advanced nutrient delivery systems like liposomal liquids. The company emphasizes natural, high-quality ingredients aimed at improving immunity, beauty, and overall wellbeing. Zooki offers a full range of vitamins, minerals, and nutrients, with its flagship product being an omega-3 fish oil known for its appealing taste and high bioavailability. The company has experienced significant growth, with revenues reaching £20 million by 2021 and a notable increase in eCommerce driven by direct-to-consumer subscriptions. Zooki's products are available in over 33 countries and are stocked in major retailers, including GNC in the US and Holland & Barrett, Boots, and Whole Foods in the UK.