What does The Ambassador do?

The Ambassador Platform (TAP) is a global technology provider focused on Experience Communication Management (XCM) for the higher education sector. Founded in 2016 and based in London, TAP connects educational institutions with prospective students through authentic peer-to-peer storytelling. The company aims to bridge the "insight gap" by allowing current students, staff, alumni, and parents to share their real-life experiences, helping universities attract the right students and enabling prospects to make informed decisions about their education. TAP offers a range of services, including peer-to-peer ambassador management, a central XCM platform for communication, advanced data analytics, and strategic consultation. Their platform supports live streaming events, content creation, and detailed campaign performance tracking. With a client base of over 100 higher education institutions worldwide, TAP is recognized as a leader in its field and is committed to enhancing recruitment strategies through genuine engagement. Following its acquisition by IDP Education in 2023, TAP is set to expand its reach and continue innovating in the higher education landscape.