What does SplitMetrics do?

SplitMetrics is a global software company that specializes in mobile marketing solutions, focusing on App Store Optimization (ASO), conversion rate optimization, and Apple Search Ads automation. Founded in 2014 and headquartered in Limassol, Cyprus, the company operates as a remote-first B2B SaaS provider, serving thousands of clients worldwide from its hubs in the USA and Poland. The company offers a comprehensive suite of tools and services designed for app marketers, developers, and agencies. Its flagship product, SplitMetrics Optimize, provides A/B testing and ASO capabilities to enhance app store pages. SplitMetrics Acquire automates Apple Search Ads management, helping clients maximize visibility and user acquisition. Additionally, the company offers strategic marketing services through SplitMetrics Agency, along with app analytics and localization tools. With a team of approximately 160–180 experts, SplitMetrics is recognized as an Apple Search Ads Partner and has received accolades for its innovative solutions. The company serves a diverse clientele, including notable brands like Google and Rovio, and continues to play a significant role in the mobile marketing landscape.