What does Primrose Retirement do?

Primrose Retirement Communities, LLC is a senior living provider founded in 1989 and based in Aberdeen, South Dakota. The company operates 33-34 retirement communities across 17 states, focusing on independent living, assisted living, memory care, and townhome villas. Primrose emphasizes comfort, security, and personalized care, aiming to create happy and healthy environments for seniors. The company offers various housing options, including spacious independent living apartments, private assisted living apartments with 24-hour care, specialized memory care units, and maintenance-free townhome villas. Each community features modern amenities such as fitness centers, dining options, and social spaces. Primrose is committed to enhancing resident experiences through partnerships like 24/7 telemedicine and data-driven tools. With a mission centered on person-centered care, Primrose continues to grow and adapt to meet the needs of seniors in smaller to mid-level markets.