What does Particular Audience do?

Particular Audience is an AI-native retail media and personalisation platform that unifies proprietary large language powered search, hyper-personalisation, and sponsored product ad decisioning into a single ranking system. Founded in 2017, PA helps retailers maximise profit-per-pixel—balancing relevance, conversion, margin, and ad yield in real time. Its multimodal machine-learning platform replaces legacy keyword and rules-based approaches, enabling automated, intent-aware retail media without degrading the shopper experience. Headquartered in London, Sydney, and Vancouver, Particular Audience supports global enterprise retailers and contributes to open standards such as the Model Context Protocol (MCP), enabling agentic commerce on retailer-controlled infrastructure. AI/ML that powers all customer interactions. If you see it, search it, click it, and buy it – that's PA.