What does Motivate do?

Motivate Media Group is a multi-platform content producer based in Dubai, United Arab Emirates, with a strong presence across the GCC and MENA region. Founded in 1979 by Ian Fairservice, the company has established itself as a leading media organization, operating offices in Abu Dhabi, Saudi Arabia, and London. With a team of over 200 professionals, Motivate Media Group generated approximately $61.4 million in annual revenue as of 2025. The company offers a diverse range of media solutions, including market-leading print magazines, digital and social media platforms, professional video production, and publishing services with over 300 book titles. It also provides advertising solutions across various channels, cinema advertising through its joint venture Motivate Val Morgan, influencer marketing via Motivate VAMP, and event management services. Motivate Media Group primarily serves the leisure, entertainment, dining, and corporate sectors, hosting significant industry events like the Dubai Lynx International Advertising Festival and the Athar Festival. The company is dedicated to developing integrated communication channels that entertain, inform, and enrich audiences.