What does Milk Makeup do?

Milk Makeup is an American cosmetics and skincare brand founded in 2016 by Mazdack Rassi, Zanna Roberts Rassi, Georgie Greville, and Dianna Ruth. The brand is rooted in Milk Studios, a creative hub in New York City, where all products are developed in-house. Milk Makeup focuses on clean beauty, offering products that are 100% vegan, cruelty-free, and free from harmful ingredients like parabens and sulfates. The brand launched with an extensive 85-piece collection, featuring innovative makeup and skincare products designed for multitasking and convenience. Notable items include the KUSH high-volume mascara, blur stick primer, and various creamy formulations suitable for lips, cheeks, and eyes. Milk Makeup targets a diverse customer base, particularly low-maintenance Millennials, and emphasizes quick and efficient beauty routines. The brand is available at retailers like Sephora and Cult Beauty, and it has a strong digital presence with a significant following on social media platforms.