What does Metafora do?

Metafora is a technology and business consulting firm focused on the transportation, logistics, and supply chain industries. Founded in 2011 as CarrierDirect, the company has evolved from an outsourced sales firm to a fully remote organization headquartered in Phoenix, Arizona, with connections to Chicago, Illinois. With a team of around 45 professionals, Metafora aims to drive progress in freight technology and enhance efficiency in the industry. The firm offers a range of services, including technology consulting, tech-enabled services, business consulting, M&A support, and operations consulting. Metafora specializes in developing custom software solutions and applications tailored to the needs of third-party logistics providers, carriers, shippers, intermediaries, and freight technology vendors. Its mission is to align business objectives with technology to create resilient and efficient supply chains.