Liv-ex, or the London International Vintners Exchange, is the leading global business-to-business exchange for fine wine. Founded in 2000 by stockbrokers James Miles and Justin Gibbs, it aims to simplify the pricing, buying, and selling of fine wine in the secondary market. Headquartered in London, Liv-ex serves over 600 trusted members from start-ups to established merchants across 42 countries, creating the largest and most liquid market for fine wine. The platform offers a secure online trading environment where professional merchants can trade fine wine anonymously. Liv-ex also provides industry-leading market data and insights, including price indexes and trends, to help members analyze the market. Additional services include logistics and fulfillment, ensuring a complete transaction lifecycle, and API integration for those looking to incorporate Liv-ex capabilities into their own systems. The Liv-ex Fine Wine Indexes serve as essential benchmarks for the global wine market, supporting the needs of wine merchants, brokers, retailers, and other professionals in the wine trade.