What does Imprint do?

Imprint is a financial technology company founded in 2020, based in New York, with additional offices in San Francisco and Seattle. The company specializes in modernizing co-branded credit card programs for enterprise brands. Imprint partners with brands to design, launch, and manage customized financial products, focusing on creating flexible, digital-first co-branded credit card programs tailored to specific customer bases. Imprint's offerings include co-branded credit cards, deposit accounts, installment loans, and rewards checking accounts. The platform features a custom underwriting engine that allows brands to apply tailored credit policies, enabling real-time application decisions. Imprint also provides embedded integration tools for partners, along with robust compliance and fraud prevention systems. The company has achieved impressive operational metrics, processing 13 million transactions with a decision time three times faster than the industry average. Imprint has partnered with notable brands like Eddie Bauer and Brooks Brothers to launch their credit card programs.