What does Electric Twin do?

Electric Twin is a London-based technology company that specializes in developing synthetic audiences, which are simulations of target customer populations. This innovative approach allows for rapid testing of marketing copy, campaigns, and product ideas, providing insights in seconds rather than weeks. The company utilizes advanced technology, including large language models and traditional machine learning, to create tailored predictions at an impressive speed. Founded in September 2023, Electric Twin offers a platform that enables instant testing across teams, supporting various use cases such as new product development, message testing, and audience expansion. The platform is designed to eliminate guesswork in decision-making, making it a valuable tool for businesses looking to enhance their marketing strategies. Electric Twin has gained the trust of industry leaders in sectors like media, telecom, and communications, showcasing its effectiveness in helping organizations make informed decisions quickly.