What does Black Rifle Coffee Company do?

Black Rifle Coffee Company (BRCC) is a veteran-founded coffee company based in Salt Lake City, Utah. Established in December 2014 by former U.S. Army Green Beret Evan Hafer and fellow veterans, BRCC specializes in premium roasted coffee, ready-to-drink products, apparel, and accessories. The company is dedicated to supporting military culture and American values, with a mission to serve coffee and culture to those who love America. BRCC offers a range of products, including small-batch roasted coffees with signature blends like Freedom Roast, and canned iced coffee. The company has expanded its retail presence, selling products in over 1,700 locations across the U.S. and opening coffee shops, known as Outposts, in various states. BRCC emphasizes a strong commitment to hiring veterans and their families, with a significant portion of its workforce comprising veterans. The company also actively supports the military community through donations and training resources.