What does BetterU do?

BetterUp is an American company focused on human transformation and workforce development, founded in 2013 by Alexi Robichaux and Eduardo Medina. The company specializes in personalized coaching and professional development services through a subscription-based SaaS platform. BetterUp combines clinical psychology and executive coaching principles with AI-powered tools to enhance mental fitness, career growth, and leadership performance. The platform offers a range of services, including one-on-one and group coaching, assessments, and analytics. Key products include BetterUp Lead™ for leadership development, BetterUp Manage™ for scalable management development, and BetterUp Care for wellbeing solutions. BetterUp has conducted nearly 3 million coaching sessions and employs over 3,000 coaches across 70+ countries. The company serves more than 700 organizations, including notable clients like the US Air Force, Hilton, and Microsoft, linking personal growth to improved business outcomes.