What does AppDirect do?

AppDirect is a San Francisco-based B2B subscription commerce platform founded in 2009. The company specializes in simplifying the buying, selling, and management of recurring technology services for technology providers, advisors, and businesses. With a global presence that includes offices in Pune, Montreal, Munich, Buenos Aires, and several U.S. cities, AppDirect connects over 1,000 technology providers and 10,000 advisors to millions of subscribers worldwide. The core offering of AppDirect is its end-to-end cloud commerce platform, which enables businesses to create custom-branded marketplaces for digital and physical services. This platform includes features like single sign-on, centralized user management, and consolidated billing. Additionally, AppDirect provides a cloud service marketplace, billing and reseller management solutions, and expert advisory services for IT procurement. The company serves various industries, including finance, manufacturing, and communication services, and partners with major brands like Microsoft, Google, and Box to enhance its offerings.