What does Amplitude do?

Amplitude, Inc. is a publicly traded company founded in 2012 that offers a digital analytics platform designed to help businesses analyze customer behavior and optimize their digital products. Headquartered in the U.S., Amplitude serves over 2,700 customers globally, tracking around 900 billion monthly customer behaviors across more than 45,000 products. The company is known for its Behavioral Graph, which is recognized as the largest database of customer behavior. Amplitude's Digital Optimization System integrates analytics, experimentation, and activation tools for various teams, including product, marketing, and engineering. Key offerings include Amplitude Analytics for behavioral insights, Amplitude Experiment for A/B testing, and Amplitude Session Replay for understanding user interactions. The platform also provides tools for personalized in-app experiences and web analytics, processing over 3 trillion targeted experiences to enhance speed and efficiency in data-driven decision-making.