What does Affinitiv do?

Affinitiv is a leading provider of data-driven marketing and software solutions focused on the automotive customer lifecycle. Founded in 2016 and based in Buffalo Grove, Illinois, the company serves automotive manufacturers, dealer groups, and individual dealerships across the United States. With a legacy of over two decades in automotive and marketing expertise, Affinitiv supports over 5,500 dealerships and partners with major automakers. The company offers a comprehensive suite of proprietary software and marketing services, including its Atlas Digital Experience Platform and Customer Data Platform. Key offerings include sales conversion tools, service lane experiences, retention marketing, and marketing automation solutions. Affinitiv also provides data analytics and in-house agency services to help clients enhance customer engagement and drive loyalty. Its mission is to elevate the customer experience by delivering integrated solutions tailored to the unique needs of the automotive industry.