What does Affectiva do?

Affectiva is a company specializing in Emotion AI and Human Perception AI, focusing on technology that detects and analyzes human emotions, cognitive states, and behaviors through machine learning and computer vision. Founded in 2009 as a spin-off from the MIT Media Lab, Affectiva became a subsidiary of Smart Eye in June 2021. The company's mission is to humanize technology by bridging the gap between humans and machines. Affectiva's core technology utilizes deep learning and computer vision to classify facial expressions into seven main emotions. They have built one of the largest facial recognition datasets globally, enabling high accuracy in their machine learning algorithms. Affectiva offers solutions in media analytics and automotive interior sensing, including a cloud-based platform for measuring consumer emotional responses and technology for monitoring driver and occupant states in vehicles. Their customer base includes a significant portion of Fortune Global 500 companies and leading brands in various industries.