Podcast booking agencies vs software
Both get you booked on podcasts. They do it in very different ways, at very different prices. This is the honest version of the tradeoff, so you buy the model that fits how you work.
When an agency wins
If you have real budget and no time, an agency is the right call. A good booker brings relationships you cannot buy on a monthly plan, and for a book tour or a crisis window, that concierge layer earns its fee. The cost is predictability of effort, not predictability of outcome; retainers bill whether or not a placement lands.
When software wins
If you can spend 15 minutes a week and would rather own the relationships, software wins on economics and control. You see the odds before you pitch, the pitches go from your own inbox, and every reply lands in one pipeline you can report on. For founders and comms teams running this quarter after quarter, that compounding ownership beats a retainer. The full cost breakdown of the agency model is on the booking agency page.
PitchCentric is the software side of this comparison. If you would still rather we ran it for you, the done-for-you service sits in between.