Youer® is a women-led lifestyle apparel brand based in Missoula, Montana, founded by Mallory Ottariano in November 2020. The brand emphasizes individuality with the tagline "YOU are YOUer!" and aims to foster confidence and community through ethical, U.S.-based production. Youer began with a used sewing machine and an Etsy shop, growing significantly through direct customer engagement and a successful crowdfunding campaign that established its in-house factory. Youer specializes in colorful, functional women's clothing designed for both adventures and everyday wear. The product lineup includes items like Trailblazer Cropped Tees and hand-assembled jumpsuits, all made from recycled materials. The company prioritizes quality and sustainability, with plans to produce 100% of its products in-house by 2025. Youer engages its community through educational content, collaborations, and a focus on building long-term customer relationships, appealing to women who value individuality and ethical production.