What does XX-XY Athletics do?

XX-XY Athletics is an athletic apparel brand founded by Jennifer Sey, a former National Gymnastics Champion and Levi's Brand President. Launched in March 2024 during Women's History Month, the brand is dedicated to advocating for women's sports and female athletes. Its mission focuses on promoting fairness, safety, and equal opportunity in women's sports while offering high-quality athletic apparel. The company provides a range of premium casual and performance athletic clothing for both women and men. Women's products include casual basics like t-shirts and joggers, as well as performance wear such as leggings and bike shorts. Men's offerings feature tees, shorts, and layering pieces. XX-XY Athletics emphasizes quality construction and superior fits, using premium fabrics to create its apparel. The brand promotes a philosophy of bravery and truth, actively supporting women's sports and creating a community through initiatives like the Courage Wins Program, which honors women and girls advocating for fairness in sports. XX-XY Athletics targets individuals who value the protection and opportunity of female athletes, including "girl dads" and supporters of women's athletics.