What does West Coast Choppers do?

West Coast Choppers (WCC) is a lifestyle brand founded in the early 1990s by Jesse James, known for its custom choppers, parts, accessories, and a wide range of apparel that reflects chopper culture. The brand began by selling screen-printed T-shirts and stickers featuring its iconic logo and gained visibility through the Discovery Channel's *Motorcycle Mania* series. WCC is dedicated to old-school craftsmanship, producing custom motorcycles and parts on-site using vintage machine tools. The company specializes in high-end custom choppers and accessories, focusing on style and craftsmanship. Apparel sales are a significant part of its business, offering a variety of clothing items such as hoodies, T-shirts, jackets, and workwear. WCC also provides worldwide shipping for its products and maintains a strong social media presence, promoting its unique brand ethos.