What does Visit Omaha do?

Visit Omaha is the Omaha Convention & Visitors Bureau, a city-operated organization focused on boosting economic growth in the Omaha metro area by increasing visitation. Established in 1980, it transitioned to city control in 2002 and operates with around 28 employees and an annual revenue of approximately $6 million. Its mission is to promote Omaha as a desirable destination for leisure, conventions, meetings, and sports, while fostering collaborations with local stakeholders. The organization provides various services, including sales and lead generation for events, planning assistance, and promotional materials. It manages the "Show Your Badge" program, which offers discounts at local businesses for event attendees. Visit Omaha also invests in marketing efforts through destination guides, online platforms, and partnerships with local hotels, attractions, and restaurants. Its initiatives aim to create memorable experiences for visitors and support the local economy through tourism spending.